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Partner Spotlight: Neustar & Treasure Data CDP Team Up for a Single Customer View

Understanding customer behavior is about to get tougher in the post-IDFA, post-third-party cookie world. Neustar and Treasure Data CDP together help brands manage and use data for single customer views (SCVs).

Partner Spotlight: How Marketing Will Change in the Post-cookie, Post-IDFA World

Cookies and IDFAs for marketing will soon be obsolete. Karlsgate’s CEO explains how CDPs and Karlsgate help supply missing data. They discuss how to meet the emerging challenges for managing and connecting first-party data.

Partner Spotlight: How BitBang Helps Brands Achieve Data-driven Success

We talk with BitBang’s Andrea Bedeschi about winning the relevancy game with unified customer data and why customer data platforms (CDPs) are the ideal technology for building a compelling data strategy.

Partner Spotlight: Marketing & Data Privacy Are Changing Radically—Here’s How to Handle That

How can brands and retailers respond as it becomes increasingly difficult to recognize each consumer identity—complete with each individual’s interests, preferences, and behavior? We spoke with Acxiom’s Jason Skelton to find out.

Partner Spotlight: Search Discovery on Breaking Down Data Silos

In this week’s Partner Spotlight, Search Discovery’s Data and Cloud Engineering Practice Lead, James Koenig, talks about the data challenges companies face and how Search Discovery and Treasure Data are working together to solve them.

Partner Spotlight: LiveRamp’s Kevin Dunn Explains Coping in a Cookieless World

Marketers: Wonder how you’ll handle personalization in a cookieless world? Read this interview with LiveRamp’s Kevin Dunn on personalization, authenticated identity infrastructure, and CDPs.

Partner Conversations: AWS & Treasure Data on Customer Data Strategies for CPG

Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). In this interview, AWS talks with Treasure Data CMO Tom Treanor as part of its “CPG Partner Conversations: Leadership During Unprecedented Disruption.”