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The Data-Driven Marketer’s Guide to Data Enrichment

Read the Data-Driven Marketer’s Guide to Data Enrichment and learn how to acquire more customers with a continuous data enrichment process.

VentureBeat: How Data Privacy is Transforming Marketing

Treasure Data partnered with VentureBeat to explore data privacy and data governance trends that are shaping marketing, technology and customer experience.

Tackling the Challenges of Multi-Touch Attribution

Learn how multi-touch attribution–together with a CDP–can boost your marketing efforts with a deeper understanding of customer behavior and preferences.

Making Data Work by Delivering Relevant Content to HCPs

Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers.

Find Your Inner Data and Take Precision Marketing to the Next Level

This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeable reservoirs of data remain unseen and untapped to commercial operations, allowing insights, opportunities, and efficiencies to leak away. Organizations are missing out on the ability ... Find Your Inner Data and Take Precision Marketing to the Next Level

Here’s How Marketing Can Thrive in the Cookieless Future

Tech companies and legislators have taken up the cause of data privacy and continue to regulate collection of customer data. But marketers don’t have to see this movement as an “us versus them” scenario: Better security and privacy benefit everyone.

B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier

When you market B2B products or services, your customers are entire companies, not individual consumers. That means you often have to deal with lengthy, intricate buying processes, involving multiple people and departments.

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry’s. These digitally native brands—many in lifestyle categories like beauty, apparel and home furnishings—are selling directly to customers, without relying on distribution through department stores, boutiques, or other retailers. And ... Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes

Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their customers through data-driven insights, the significance of marketing leadership continues to grow year over year. “The good news is that marketing ... For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes