Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How To Leverage Customer Experience Insights for More Integrated Marketing
Customer journeys take place in a digital landscape dotted with hundreds of touchpoints. Use CX insights to craft relevant journeys.
Unlocking Consumer Situationships
Discover how to leverage consumer situationships for better decisions. Discover insights, trends, and strategies in our latest marketing report
CDP for Contact Center Success
Learn the importance of making customer data and personalized recommendations visible to contact center agents—and how a CDP makes this possible.
How CDPs Empower Empathy and Improve CLV
While many companies focus on improving data access for marketing and sales, they are missing out on data-enabling a key element of the customer experience—customer service. Customer Data Platforms (CDPs) are changing that.
AI vs. Human Customer Service: When Do Consumers Prefer a Bot?
We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion.