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A Baby with a Royal Platinum Card? Personalization Fails and How to Stop Them

Ever think of getting your kid to charge your next vacation on his credit card? That might have been a possibility for the parents of 2-year-old Evan Hart, who were bemused when their little boy was offered a credit card with thousands of frequent-flyer miles...

Martech in Demand: What is a DSP and Why Should You Consider It?

What is a DSP and why does it matter to me? If this question is weighing on your mind, you’ve come to the right place. As data-driven marketers, our world is filled with acronyms and abbreviations, making it all too easy to get lost in a sea of ...

7 Key Data Analyst Skills for the Future

Today’s companies are swimming in data, thanks to rapid advances in data ingestion, unification, and storage. This trend presents many opportunities for businesses to improve their strategies and operations — for example, by using customer data to deliver more tailored, personalized experiences. The data revolution also generates intense competitive pressure, with businesses racing to outdo ... 7 Key Data Analyst Skills for the Future

Tag Management Systems: An Overview

I Already Have a Tag Management System: Why do I Need a Customer Data Platform? Digital marketers use tiny pixel images called tags, which are often combined with snippets of code, to measure and guide how consumers engage with websites, mobile apps, online ads, connected devices, and other digital properties. When a user visits a ... Tag Management Systems: An Overview

Self-Driving Databases: Current and Future

In October 2017, Oracle unveiled the world-first self-driving database as a service that even supports automated performance tuning, self-scaling and self-repairing. This is a dream database engine that database researchers have been longing for...

What’s 3rd Party Cookie, and how is it used to track users?

Previously, we covered what cookies are. Although we didn’t say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary use case: online advertising. Who is the “3rd Party”, anyway? 3rd party cookies are like any other cookies: a piece of ... What’s 3rd Party Cookie, and how is it used to track users?

Cookies 101: How user tracking works

If you are a digital marketer, you’ve likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to stay logged in. But how do cookies actually work? and why should I care? Imagine you’re building a customer data platform (CDP). It’s ... Cookies 101: How user tracking works

Distributed Logging Architecture in the Container Era

Modern tech enterprise is all about microservices and, increasingly, containers. Microservices are essential in a world in which services need to support a multitude of platforms and applications. Containers, like Docker, allow much more efficient resource...

Meetup: State of the art R Programming from the Bay Area R Users Group

Amazon Web Services EC2 is an extremely powerful cloud computing technology. In particular, R3.8xlarge instance is recommended by Amazon for “high performance databases, distributed memory caches, in-memory analytics, genome assembly and analysis, Microsoft SharePoint, and other enterprise applications.” It offers 244 GiB of RAM – 30x greater than that of a standard 13-inch Macbook Pro. ... Meetup: State of the art R Programming from the Bay Area R Users Group