Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed
A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement.
Future-Proofing Your Data Governance Strategy
With increased data volumes, complicated data ecosystems, and ever-shifting regulatory standards, your business needs a data governance strategy to manage data controls and expose potential risks.
Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking
Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation.
7 Data-Driven Ways to Improve Customer Journey Orchestration
Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences.
Report: ‘Chaotic’ Customer Journeys Reveal Data Management Challenges
New research from Treasure Data reveals how companies are redefining what customer journey management means across their organizations to deliver more personalized omnichannel customer experiences.
Weighing Customer Insights vs Market Research to Optimize Marketing Results
Companies use both market research and customer insights to inform their business decisions and improve their bottom lines. Though similar, they contribute different values to businesses seeking to optimize marketing results. Let’s take a look at the benefits of customer insights versus market research. Customer Insights vs. Market Research Market research is abundant and plentiful. ... Weighing Customer Insights vs Market Research to Optimize Marketing Results
Redefining the Automotive Industry Through Customer Centricity
Recently at Digital Shift and Reuters Automotive 2021, industry leaders like Stellantis, Hyundai, and TrueCar shared how they’ve shifted gears to focus on customer centricity and delivering a highly personalized buying experience.
What Is Customer Experience Management? And Why Does It Matter?
Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Here’s how.
CX Analytics: Measuring and Improving Customer Experience
Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know.