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How to Fix Your Customer Journey Optimization Strategy

Are you maximizing benefits from customer journey orchestration? Avoid these five common pitfalls to understand where your customer journey optimization strategy can go wrong–and how to fix it.

The Difference Between First-party, Second-party, and Third-party Data

What’s the difference between zero-party data, first-party data, second-party data, and third-party data? And why do you need to collect all data responsibly?

What Is First-party Data and Why Is It So Important?

In the new digital age, centralized customer data is crucial for long-term customer engagement. It’s the key to providing superior customer service and meeting customer expectations. However, to get valuable insights from your customer data, you need an accurate snapshot of your customer—with as much information as possible. However, not all data is the same. ... What Is First-party Data and Why Is It So Important?

Understanding the Customer Journey

One of the key tactics for creating a connected customer experience is understanding the customer journey. Discover the data sources you need for a full 360-degree view of your customers.

Accelerate Your Customer Journey

Learn five data-driven techniques for accelerating your customer journey–and discover how a Customer Data Platform can give you the tools to create personalized, connected customer experiences.

How CPG Brands Can Master the Art of Decision-making With Connected Data

CPG industry experts weigh in on how brands can unlock the power of data to better understand their customers and drive better business decisions.

Mapping the Customer Decision Journey To Improve Your Marketing

Learn how mapping out the customer decision journey can help you improve your marketing, optimize the customer experience, and drive more conversions.

What Marketers Need to Know About Omnichannel Customer Journey Mapping & Experiences

Learn how you can map out an omnichannel customer journey strategy and deliver exceptional CX with Treasure Data Customer Journey Orchestration.

Think Outside the Funnel: How to Create a Custom Customer Journey Map

Create a customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions. Learn how here!