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How to Optimize Your First-party Data Strategy

Learn how a first-party data strategy powered by data enrichment can grow customer engagement with personalized experiences.

CDP Beyond Marketing: Sharing Data Across the Organization

From the CDP Institute, learn how today’s product development, sales, support & service teams can create ‘wow’ customer experiences with unified customer data

Composable or Integrated CDP?

Is an integrated or composable CDP the right choice for your business? In this paper, the CDPI discusses the many factors you should consider.

Connect the Customer Journey Across All Stages

Learn what building a connected customer experience looks like across all customer journey stages & how to engage customers the way they want to be engaged.

Are Customer Data Platforms Delivering on Their Big Promises?

New research explores if CDPs are delivering on their promises of data integration, customer journey activation, creative personalization, and privacy compliance.

5 Common Customer Data Problems & How To Fix Them

Here, we explore some of the common customer data problems companies face, and steps to take to improve data quality with a customer data platform.

How to Quantify the Value of Customer Data

An organization's most valuable asset is its customer data. Learn how you can quantify the value of your customer data and how to best secure it.

How Food & Beverage Brands Can Build Customer Loyalty By Leveraging Data

Research from WBR Insights reveals how food & beverage brands can build loyalty and deliver personalized experiences and lasting value through the use of customer data.

Scaling CDP Use Cases With a Customer Data Maturity Model

Building an effective CDP use case roadmap starts by understanding your customer data maturity. Treasure Data's customer data maturity model can help.