Treasure Data CDP Resources

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CDP Use Cases for Travel and Hospitality

How travel & hospitality brands can build effective customer journeys, cut costs, and improve marketing effectiveness with a customer data platform.

How CPGs Can Win at DTC with Customer Data

Customer Data Platforms (CDPs) and the unified customer profiles they create—turbocharge CPG direct-to-consumer (DTC) marketing with targeted, segmented appeals that sell.

Unlocking Consumer Situationships

Discover how to leverage consumer situationships for better decisions. Discover insights, trends, and strategies in our latest marketing report

Navigating the Consumer Landscape in 2024

Explore data-driven insights. Learn how the C-suite is navigating challenges, embracing invisible customer experiences, and leveraging AI.

Embrace the Possibilities: CDP Use Cases for CPG Brands

Futurum Research explores how Treasure Data's customer data platform solutions help brands use data efficiently and create connected customer experiences.

The CIO and CDO Customer Data Playbook

How CIOs and CDOs can partner with marketing to centralize customer profiles, create behavioral analytics, and enable activations with a customer data platform.

OEMs need CDP for customer centricity at scale

This whitepaper discusses connecting disparate data into actionable insights, so automotive companies can create customer-centricity at scale.

The CPG Guide to Digital Transformation

Learn how leading CPG brands leverage customer data to improve customer experience, drive brand loyalty & meet their DTC marketing objectives today & in the future.

The New Playbook For Data-driven Retail

Customer data has become more complex and valuable. Learn how the right data strategy and a robust CDP can empower retailers to harness that value.