You’ve put in the hard work to acquire customers. Now use our customer data platform (CDP) to turn them into loyalists. Orchestrate personalized experiences that keep audiences engaged, and coming back for more.
It’s important for us to understand why our customers choose Subaru so that we can continue to meet and exceed their expectations. Treasure Data makes that understanding possible for us.”
Top ways Treasure Data CDP increases customer lifetime value
High-propensity buyers
Media suppression
Next best product
VIP customers
Retargeting
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Identify customers with the highest propensity to purchase more and increase LTV
Predictive modeling is a powerful tool that lets you leverage customer data and machine learning to anticipate your customers’ needs.
How Treasure Data CDP helps:
Built-in machine learning models provide predictive scoring that determine a customer’s propensity to buy again
Create audience segments based on propensity to purchase more
Increase customer LTV with targeted marketing to high-value audiences
Real results:Subaru dealership close rates grew 71% after using a scoring model built inside Treasure Data CDP to determine which customers had a higher propensity to buy. These insights would be sent weekly to dealers, which could target the right customers and close more deals.
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Improve ROAS by suppressing recently converted customers from receiving irrelevant messaging
Improve your customer experience and return on ad spend (ROAS). Identify customers that just transacted with your brand and remove them from marketing campaigns until they are ready for a repurchase journey.
How Treasure Data CDP helps:
Use Treasure Data’s flexible integration framework to bring in all customer conversion data (online and offline)
Build a segment using conversion data to identity recently converted customers and precisely define your suppression audience
Remove identified converters from marketing campaigns and reduce spend on redundant messaging
Real results:Maruti Suzuki saved 30% on advertising costs with CDP-enabled suppression.
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Identify and promote next best product to drive upsell and cross-sell conversions
Increase LTV, engagement, and satisfaction with your brand. Identify product recommendations for returning buyers to increase customer spend.
How Treasure Data CDP helps:
Bring in online and offline customer purchase and interaction data using our flexible integration framework
Identify each customer’s highest likelihood product purchase(s) using our next best product model
Personalize experiences with the right products for the right customers
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Leverage existing VIP customer behaviors and attributes to acquire new, quality VIPs
Increase revenue per customer by ensuring marketing resources are spent on the right audience.
How Treasure Data CDP helps:
Surface behaviors and attributes of VIP customers
Identify customers likely to become VIP using predictive scoring
Improve targeted ad campaigns to your next high-value customers
Real results: The retailer PARCO improved repeat visit rates by 8% with insights based on unified survey, LTV and purchase data.
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Identify lapsed or lapsing visitors and re-target with appropriate message
Many companies prioritize engaging with customers who have lapsed or are likely to lapse, as the pre-existing relationship offers easier conversion opportunities compared to acquiring new customers.
How Treasure Data CDP helps:
Identify common attributes, demographics, and behaviors among lapsed customers
Use predictive scoring in Treasure Data CDP to create a segment of likely to lapse or lapsed customers
Activate campaigns to your preferred channel with a next best action (e.g., win-back incentive) to increase customer LTV
Cheatsheet
30+ CDP use cases to increase customer lifetime value
