The New Playbook For Data-driven Retail: Are There Gaps in Your Strategy?
Customer Data: It’s Not Just for Marketers Anymore
Everything about the relationship between consumers and retailers has become more complex, including customer data. Retailers are facing a number of data challenges, including new selling channels, new privacy regulations, and disparate data streams. Can your data strategy keep up… or is it time for a reset?
This new Retail TouchPoints e-book explores some of the main challenges and expanded needs of tomorrow’s retail operations. You’ll learn about:
- Mapping your data sources, environment, and use
- The importance of delivering the right messaging at the right time–and channel
- Actions brands should take to bridge their data gaps
- Turning insights into action with a Customer Data Platform
- And much more
Download your copy of this e-book now to take the next step in developing a lifecycle data management strategy for your entire customer journey.
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