Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Case Study showcasing Vision, Success and Learnings from a Customer Data Platform
Everything you need to know about how a Customer Data Platform became essential to a seamless, contextual and personalized experience at Asian Paints.
Customer Data Platform 101 The Fundamentals
Why do you need a customer data platform? This introductory course in the CDP Academy, CDO 101, answers your most pressing customer data questions.
Mapping the Customer Journey Toward Acquisition: Improve Your Lead Generation
A CDP helps translate the customer journey into greater acquisition through dynamic personalization and consumer insights activation.
The ROI in a Customer Data Platform
Forrester Consulting calculated a 802% customer data platform ROI for companies using Treasure Data’s enterprise CDP.
Customer Data Platform vs. CRM: Which Is the Best Enterprise Solution?
Discover which provides a richer data foundation and deeper customer insights – a CDP or CRM.
Know When a CDP Upgrade Is Overdue
A CDP upgrade resolves long-standing legacy system pitfalls like limited functionality and weak competitive advantage.
Data Security and Privacy: A Complete Guide
Treasure Data helps businesses take control of their data security and privacy to maintain compliance with increasingly complex regulations.
Best Examples for Marketing Optimization You Will Actually Use
CDP marketing optimization examples include lead nurturing, audience segmentation, omnichannel messaging, and journey personalization, among others.
How To Leverage Customer Experience Insights for More Integrated Marketing
Customer journeys take place in a digital landscape dotted with hundreds of touchpoints. Use CX insights to craft relevant journeys.