Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
- Filter by Resource Type
- Articles
- Blog
- Case Studies
- Cheatsheets
- Reports
- Webinars
- Filter by Industry
- Automotive
- CPG
- Entertainment & Media
- Financial Services
- Healthcare
- Retail
- Technology
- Travel & Hospitality
- Filter by Topic
- AI & Machine Learning
- CDP
- CDP Use Cases
- Company News
- Customer Data Strategy
- Customer Service
- Data Privacy & Security
- Marketing
- Partners
- Treasure Data CDP
Dentsu Case Study
Learn how this ad agency uses Treasure Data CDP to integrate and centralize disparate data silos, and create advanced analytical workflows on the fly.
Subaru Case Study
Omnichannel marketing, predictive modeling, and audience segmentation were the start. Now data is driving customer loyalty and product design at Subaru.
How to Use Data to Expand the Lifetime Value of a Customer
CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack as much punch. But for many organizations, getting an accurate read on CLTV is difficult because customer ... How to Use Data to Expand the Lifetime Value of a Customer
The evolution of customer data management: DMP vs. CDP
After a couple of decades of companies adding CRMs and DMPs to their marketing arsenal, they now have data silos everywhere. Today the customer expects companies to have a handle on all this data and to treat them as individuals based on all this data being collected. As the next solution in the data evolution, enter the enterprise CDP.
How to Create a Shortlist for Your Customer Data Platform Vendor Selection
Are you considering a customer data platform (CDP) to drive an improved customer experience, but find that you’re overwhelmed with the list of vendors, technology terms and marketing promises? Ultimately your selection will be based on how well the CDP executes on your top use cases. Yet, jumping into the details of your use cases ... How to Create a Shortlist for Your Customer Data Platform Vendor Selection
Top Ten CDP Checklist for an Enterprise Customer Data Platform
There’s plenty of excitement among marketers today about customer data platforms. So we’ve put together the ten most essential functions of an enterprise-grade customer data platform to help simplify the must-haves. The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers. A few big players, ... Top Ten CDP Checklist for an Enterprise Customer Data Platform
Use AI to Cleanse Salesforce Job Title Data in Treasure Data
Bring up the word AI and people think of science fiction, of extraordinary near-magical feats of advanced data processing. But some of the most remarkable displays of AI power in marketing and business operations are involved in doing seemingly mundane things...
What is Multi-Touch Attribution?
Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determining what caused a sale. We call the common method of counting the last thing a customer did before they made a purchase, say clicking ... What is Multi-Touch Attribution?
What’s 3rd Party Cookie, and how is it used to track users?
Previously, we covered what cookies are. Although we didn’t say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary use case: online advertising. Who is the “3rd Party”, anyway? 3rd party cookies are like any other cookies: a piece of ... What’s 3rd Party Cookie, and how is it used to track users?