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What’s 3rd Party Cookie, and how is it used to track users?

Previously, we covered what cookies are. Although we didn’t say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary use case: online advertising. Who is the “3rd Party”, anyway? 3rd party cookies are like any other cookies: a piece of ... What’s 3rd Party Cookie, and how is it used to track users?

Cookies 101: How user tracking works

If you are a digital marketer, you’ve likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to stay logged in. But how do cookies actually work? and why should I care? Imagine you’re building a customer data platform (CDP). It’s ... Cookies 101: How user tracking works

Distributed Logging Architecture in the Container Era

Modern tech enterprise is all about microservices and, increasingly, containers. Microservices are essential in a world in which services need to support a multitude of platforms and applications. Containers, like Docker, allow much more efficient resource...

Meetup: State of the art R Programming from the Bay Area R Users Group

Amazon Web Services EC2 is an extremely powerful cloud computing technology. In particular, R3.8xlarge instance is recommended by Amazon for “high performance databases, distributed memory caches, in-memory analytics, genome assembly and analysis, Microsoft SharePoint, and other enterprise applications.” It offers 244 GiB of RAM – 30x greater than that of a standard 13-inch Macbook Pro. ... Meetup: State of the art R Programming from the Bay Area R Users Group

Rolling Retention Done Right in SQL

SaaS’s Most Important Metric: Retention If you are a product manager or in a growth role at a SaaS company, rolling retention (also called cohort analysis) is a key metric to monitor your growth. It’s so important that every analytics service worth their salt (Google Analytics, Mixpanel, Adobe Analytics, Heap Analytics and Amplitude to name few) ... Rolling Retention Done Right in SQL

Routing Data from Docker to Prometheus Server via Fluentd

Prometheus could be similarly configured on Google Cloud Platform, CoreOS or even Kubernetes. Later, we’ll also query Prometheus for that data.

Fluentd, Kubernetes and Google Cloud Platform – A Few Recipes for Streaming Logging

Actually, it’s that very last point that lends a crucial understanding to how fit is configured. It’s all about how we handle the different elements of the stream: where we get that data from, what we do with it when we get it,...

Accurate Sales Forecast for Data Analysts: Building a Random Forest model with Just SQL and Hivemall

Rossman is a pharmacy chain with over 3,000 stores in seven countries within Europe. The manager of each store has been tasked to predict the sales of the store for up to six weeks in advance. Sales of each store depends on various factors such...

Dimensionality Reduction Techniques: Where to Begin

When dealing with huge volumes of data, a problem naturally arises. How do you whittle down a dataset of hundreds or even thousands of variables into an optimal model? How do you visualize data through countless dimensions?  Fortunately, a series of techniques called dimensionality reduction aim to help alleviate these issues. These techniques help to ... Dimensionality Reduction Techniques: Where to Begin

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