Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How to Create a Shortlist for Your Customer Data Platform Vendor Selection
Are you considering a customer data platform (CDP) to drive an improved customer experience, but find that you’re overwhelmed with the list of vendors, technology terms and marketing promises? Ultimately your selection will be based on how well the CDP executes on your top use cases. Yet, jumping into the details of your use cases ... How to Create a Shortlist for Your Customer Data Platform Vendor Selection
Top Ten CDP Checklist for an Enterprise Customer Data Platform
There’s plenty of excitement among marketers today about customer data platforms. So we’ve put together the ten most essential functions of an enterprise-grade customer data platform to help simplify the must-haves. The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers. A few big players, ... Top Ten CDP Checklist for an Enterprise Customer Data Platform
Use AI to Cleanse Salesforce Job Title Data in Treasure Data
Bring up the word AI and people think of science fiction, of extraordinary near-magical feats of advanced data processing. But some of the most remarkable displays of AI power in marketing and business operations are involved in doing seemingly mundane things...
What is Multi-Touch Attribution?
Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determining what caused a sale. We call the common method of counting the last thing a customer did before they made a purchase, say clicking ... What is Multi-Touch Attribution?
What’s 3rd Party Cookie, and how is it used to track users?
Previously, we covered what cookies are. Although we didn’t say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary use case: online advertising. Who is the “3rd Party”, anyway? 3rd party cookies are like any other cookies: a piece of ... What’s 3rd Party Cookie, and how is it used to track users?
Cookies 101: How user tracking works
If you are a digital marketer, you’ve likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to stay logged in. But how do cookies actually work? and why should I care? Imagine you’re building a customer data platform (CDP). It’s ... Cookies 101: How user tracking works
Distributed Logging Architecture in the Container Era
Modern tech enterprise is all about microservices and, increasingly, containers. Microservices are essential in a world in which services need to support a multitude of platforms and applications. Containers, like Docker, allow much more efficient resource...
Meetup: State of the art R Programming from the Bay Area R Users Group
Amazon Web Services EC2 is an extremely powerful cloud computing technology. In particular, R3.8xlarge instance is recommended by Amazon for “high performance databases, distributed memory caches, in-memory analytics, genome assembly and analysis, Microsoft SharePoint, and other enterprise applications.” It offers 244 GiB of RAM – 30x greater than that of a standard 13-inch Macbook Pro. ... Meetup: State of the art R Programming from the Bay Area R Users Group
Rolling Retention Done Right in SQL
SaaS’s Most Important Metric: Retention If you are a product manager or in a growth role at a SaaS company, rolling retention (also called cohort analysis) is a key metric to monitor your growth. It’s so important that every analytics service worth their salt (Google Analytics, Mixpanel, Adobe Analytics, Heap Analytics and Amplitude to name few) ... Rolling Retention Done Right in SQL