Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data
Increasing Share of Wallet Through Cross-Sell and Upsell This is the third post in our blog series on the Fundamentals of Disruptive Marketing, which explores how technology and innovation are combining to increase the effectiveness of traditional marketing tactics. Cross-selling and upselling are traditional merchandising strategies employed by retail and eCommerce marketers. These strategies are ... The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data
How to Implement a Customer Data Platform (CDP)
Three ways to increase the effectiveness of your enterprise CDP implementation. The technology everyone’s talking about is the enterprise customer data platform (CDP), a marketing-controlled, data unification and processing system that enables coordinated programs across channels. Customer Data Platforms Are Booming A joint survey conducted by Treasure Data and Forbes Insights shows that 78% of ... How to Implement a Customer Data Platform (CDP)
Customer Data Platforms (CDP) for B2B
Selling to other businesses is complicated — an enterprise customer data platform (CDP) can make it a whole lot easier. While enterprise customer data platforms (CDPs) have roots in the consumer world, they are just as valuable for B2B companies with complex sales cycles. Amit Erande, Director of Solution Engineering at Treasure Data, explains in ... Customer Data Platforms (CDP) for B2B
4 Challenges Marketers Face Moving from Segmentation to (More Effective) Lookalike Audiences
This is post #2 in the The Fundamentals of Disruptive Marketing blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disruption across industries.
Fundamentals of Disruptive Marketing: Predicting and Minimizing Churn
The Fundamentals of Disruptive Marketing is a blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disruption across industries...
The Next Chapter
Since the day Kaz Ota, Sada Furuhashi and I started our company back in 2011, we’ve stuck to our core vision and mission: to fundamentally transform how technology and humans interact. We planned to enable the future...
Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program
Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, which can then be used to personalize marketing and recommendations, which in turn makes customers happier and increases loyalty. It’s the quintessential symbiotic relationship for ... Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program
What’s the Difference Between CRM & CDP?
When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into their customer relationships. Customer Data Platforms (CDPs) are poised to help companies take the next leap forward in customer experience – not only ... What’s the Difference Between CRM & CDP?
Self-Driving Databases: Current and Future
In October 2017, Oracle unveiled the world-first self-driving database as a service that even supports automated performance tuning, self-scaling and self-repairing. This is a dream database engine that database researchers have been longing for...