Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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The Next Chapter
Since the day Kaz Ota, Sada Furuhashi and I started our company back in 2011, we’ve stuck to our core vision and mission: to fundamentally transform how technology and humans interact. We planned to enable the future...
Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program
Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, which can then be used to personalize marketing and recommendations, which in turn makes customers happier and increases loyalty. It’s the quintessential symbiotic relationship for ... Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program
What’s the Difference Between CRM & CDP?
When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into their customer relationships. Customer Data Platforms (CDPs) are poised to help companies take the next leap forward in customer experience – not only ... What’s the Difference Between CRM & CDP?
Self-Driving Databases: Current and Future
In October 2017, Oracle unveiled the world-first self-driving database as a service that even supports automated performance tuning, self-scaling and self-repairing. This is a dream database engine that database researchers have been longing for...
UDP: A New Partitioning Strategy Accelerating CDP Analytic Workloads
In our company the customer’s data is stored in our proprietary storage system called PlazmaDB. This storage system is composed of PostgreSQL and Amazon S3. PostgreSQL is used to hold the metadata of the partitions in Amazon S3 such as S3 path, database name, and index.
Dentsu Case Study
Learn how this ad agency uses Treasure Data CDP to integrate and centralize disparate data silos, and create advanced analytical workflows on the fly.
Subaru Case Study
Learn how CPG company Trifecta uses Treasure Data CDP to identify propensity to buy, enhanced customer lists, personalized marketing, and loyalty and retention.
How to Use Data to Expand the Lifetime Value of a Customer
CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack as much punch. But for many organizations, getting an accurate read on CLTV is difficult because customer ... How to Use Data to Expand the Lifetime Value of a Customer
The evolution of customer data management: DMP vs. CDP
After a couple of decades of companies adding CRMs and DMPs to their marketing arsenal, they now have data silos everywhere. Today the customer expects companies to have a handle on all this data and to treat them as individuals based on all this data being collected. As the next solution in the data evolution, enter the enterprise CDP.