Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization
It’s morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related emails, each greeting you by first name (even if you don’t know the sender). Alexa tells you the weather and plays ... 7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization
For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes
Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their customers through data-driven insights, the significance of marketing leadership continues to grow year over year. “The good news is that marketing ... For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes
How to Choose the Right CDP
As businesses increasingly use customer data to personalize customer journeys, they’re finding it takes a lot of AI, data-handling expertise, and sheer algorithmic and computational power to efficiently create perfect profiles in near real time. So if you don’t yet fully understand how a customer data platform (CDP) can transform your customer experiences and your ... How to Choose the Right CDP
5 Types of Ad Tech Marketers Need to Know
Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of programmatic advertising, AI ...
PARCO Case Study
Learn how this automaker uses Treasure Data CDP for personalized customer journeys, smart segmentation and suppression to improve media spend, and more.
What Does a 360-Degree View of the Customer Really Mean?
What exactly is a 360-degree view of the customer? Are you sure you’re not stuck at 270 degrees? Or maybe 45? Here’s how to round out your view for smarter, more effective marketing.
A Baby with a Royal Platinum Card? Personalization Fails and How to Stop Them
Ever think of getting your kid to charge your next vacation on his credit card? That might have been a possibility for the parents of 2-year-old Evan Hart, who were bemused when their little boy was offered a credit card with thousands of frequent-flyer miles...
How to Optimize Your B2B Martech Stack
We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B marketer who takes pride in your battle-scars, we understand.
The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?
As a marketer, you know that the pinnacle of personalization is your ability to map your customer’s omnichannel journey to create their custom buying experience. To do this, you need full visibility into the fact that the customer who’s standing in your store now comparing shampoos on her...