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What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

If you’ve ever played games on your phone, chances are you’ve played a MobilityWare game—either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigsaw Puzzle. Founded in the 1990s, the company’s continued success and platform transitions are due in part to its deep understanding of ... What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you’ll miss a critical feature that makes the difference between a good return on marketing investment (ROMI) and seeing red in the project payback column? Concerned that you don’t know what ... How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

5 Geo-targeting Success Stories (and What You Can Learn From Them)

Location, location, location. Smart marketers know that geotargeting represents a huge opportunity to increase customer conversion. Location-based advertising (LBA) has long been known to be an effective technique for reaching the right audience at the right time with the right offer. According to researcher BIA/Kelsey, location-based ad spending in the U.S. will grow to $38.7 ... 5 Geo-targeting Success Stories (and What You Can Learn From Them)

Four Customer Journey Maps (And Why You Might Need Them All)

The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to know your customer is just the first step. Understanding the journeys customers take to find, engage, and eventually advocate ... Four Customer Journey Maps (And Why You Might Need Them All)

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry’s. These digitally native brands—many in lifestyle categories like beauty, apparel and home furnishings—are selling directly to customers, without relying on distribution through department stores, boutiques, or other retailers. And ... Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it’s not clean or timely, it could be costing you money and customers or causing you to miss some of your best opportunities. And if you’re not relying on accurate, real-time customer data ... What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

What’s the Difference? Customer Loyalty vs. Customer Retention

The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it’s only the very beginning. Guiding your customers through a successful, omnichannel customer experience is step one. Gaining customer loyalty—not just retention—is step two. And really, it’s less a step than ... What’s the Difference? Customer Loyalty vs. Customer Retention

CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and existing customers. To do this, it’s critically important they understand who their customers are, what each customer’s journey looks like, and how to give ... CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization

It’s morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related emails, each greeting you by first name (even if you don’t know the sender). Alexa tells you the weather and plays ... 7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization

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