Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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PARCO Case Study
Learn how this automaker uses Treasure Data CDP for personalized customer journeys, smart segmentation and suppression to improve media spend, and more.
What Does a 360-Degree View of the Customer Really Mean?
What exactly is a 360-degree view of the customer? Are you sure you’re not stuck at 270 degrees? Or maybe 45? Here’s how to round out your view for smarter, more effective marketing.
A Baby with a Royal Platinum Card? Personalization Fails and How to Stop Them
Ever think of getting your kid to charge your next vacation on his credit card? That might have been a possibility for the parents of 2-year-old Evan Hart, who were bemused when their little boy was offered a credit card with thousands of frequent-flyer miles...
How to Optimize Your B2B Martech Stack
We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B marketer who takes pride in your battle-scars, we understand.
The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?
As a marketer, you know that the pinnacle of personalization is your ability to map your customer’s omnichannel journey to create their custom buying experience. To do this, you need full visibility into the fact that the customer who’s standing in your store now comparing shampoos on her...
Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
For the second year in a row, our company has been included in the Gartner Data Management Solution for Analytics Magic Quadrant. Gartner evaluated 19 vendors based on their completeness of vision and ability to execute,...
Don’t Lose Track of Your Customers! Create Unified Customer Profiles with a CDP
What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with, even if they’ve never heard the term...
Too Many Marketing Data Sources? How CDPs Help You Profit from Them All
Data is the backbone of marketing today. But with the volume of customer data growing exponentially every year, how do you integrate, update, and assemble all that data into a unified view of each customer? It’s a big challenge. That’s why marketing and IT executives are increasingly considering customer data platforms (CDPs) as a solution ... Too Many Marketing Data Sources? How CDPs Help You Profit from Them All
Martech in Demand: What is a DSP and Why Should You Consider It?
What is a DSP and why does it matter to me? If this question is weighing on your mind, you’ve come to the right place. As data-driven marketers, our world is filled with acronyms and abbreviations, making it all too easy to get lost in a sea of ...