Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Four Customer Journey Maps (And Why You Might Need Them All)
The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to know your customer is just the first step. Understanding the journeys customers take to find, engage, and eventually advocate ... Four Customer Journey Maps (And Why You Might Need Them All)
Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty
Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry’s. These digitally native brands—many in lifestyle categories like beauty, apparel and home furnishings—are selling directly to customers, without relying on distribution through department stores, boutiques, or other retailers. And ... Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty
What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help
Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it’s not clean or timely, it could be costing you money and customers or causing you to miss some of your best opportunities. And if you’re not relying on accurate, real-time customer data ... What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help
What’s the Difference? Customer Loyalty vs. Customer Retention
The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it’s only the very beginning. Guiding your customers through a successful, omnichannel customer experience is step one. Gaining customer loyalty—not just retention—is step two. And really, it’s less a step than ... What’s the Difference? Customer Loyalty vs. Customer Retention
CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions
In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and existing customers. To do this, it’s critically important they understand who their customers are, what each customer’s journey looks like, and how to give ... CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions
7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization
It’s morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related emails, each greeting you by first name (even if you don’t know the sender). Alexa tells you the weather and plays ... 7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization
For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes
Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their customers through data-driven insights, the significance of marketing leadership continues to grow year over year. “The good news is that marketing ... For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes
How to Choose the Right CDP
As businesses increasingly use customer data to personalize customer journeys, they’re finding it takes a lot of AI, data-handling expertise, and sheer algorithmic and computational power to efficiently create perfect profiles in near real time. So if you don’t yet fully understand how a customer data platform (CDP) can transform your customer experiences and your ... How to Choose the Right CDP
5 Types of Ad Tech Marketers Need to Know
Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of programmatic advertising, AI ...