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How to Make Your Marketing Emails Undeletable with Customer Data

Wonder how to make your marketing emails undeletable? As consumer expectations keep rising, sending hyper-personalized communications based on customer data is one of the best ways to delight your customers.

[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results

What’s the ROI of a CDP? Forrester Consulting analyzed the returns and costs of customer data platforms (CDPs), and came up with 802% CDP ROI for our enterprise Customer Data Platform.

The Omniscience Option: Next-best-action Recommendations that Work

Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the application is a support/customer service call or a marketing or social media campaign. Often called “next-best-action decisioning,” it’s been a marketing ... The Omniscience Option: Next-best-action Recommendations that Work

AI vs. Human Customer Service: When Do Consumers Prefer a Bot?

We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion.

What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

If you’ve ever played games on your phone, chances are you’ve played a MobilityWare game—either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigsaw Puzzle. Founded in the 1990s, the company’s continued success and platform transitions are due in part to its deep understanding of ... What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you’ll miss a critical feature that makes the difference between a good return on marketing investment (ROMI) and seeing red in the project payback column? Concerned that you don’t know what ... How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

5 Geo-targeting Success Stories (and What You Can Learn From Them)

Location, location, location. Smart marketers know that geotargeting represents a huge opportunity to increase customer conversion. Location-based advertising (LBA) has long been known to be an effective technique for reaching the right audience at the right time with the right offer. According to researcher BIA/Kelsey, location-based ad spending in the U.S. will grow to $38.7 ... 5 Geo-targeting Success Stories (and What You Can Learn From Them)

Four Customer Journey Maps (And Why You Might Need Them All)

The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to know your customer is just the first step. Understanding the journeys customers take to find, engage, and eventually advocate ... Four Customer Journey Maps (And Why You Might Need Them All)

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry’s. These digitally native brands—many in lifestyle categories like beauty, apparel and home furnishings—are selling directly to customers, without relying on distribution through department stores, boutiques, or other retailers. And ... Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

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