Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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High Performance SQL: AWS Graviton2 Benchmarks with Presto and Treasure Data CDP
Graviton2-based M6g instances deliver up to 40 percent better price/performance compared with the current generation of M5 instance types. In this blog, we’ll explore the question: Can we achieve that price/performance for real-world applications?
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide
Accurate, detailed, and up-to-date data is key to build and nurture ongoing relationships with your customers. Find out how to make the complex process of data enrichment automatic and continuous.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier
When you market B2B products or services, your customers are entire companies, not individual consumers. That means you often have to deal with lengthy, intricate buying processes, involving multiple people and departments.
Frost & Sullivan Names Treasure Data ‘Global Company of the Year’ in CDPs
Find out why Frost & Sullivan named us “Global Company of the Year” in the CDP category. Reasons include strengths in analytics, data management, use of AI, and prebuilt, easily configurable solutions.
How Does Multi-Touch Attribution Work? And What Convinced the Customer to Buy?
What worked best in your last marketing campaign? Which customer touches were most influential in getting customers to buy? Here’s how multi-touch attribution helps you answer these complicated questions.
[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)
Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purposes.
How to Make Your Marketing Emails Undeletable with Customer Data
Wonder how to make your marketing emails undeletable? As consumer expectations keep rising, sending hyper-personalized communications based on customer data is one of the best ways to delight your customers.
[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results
What’s the ROI of a CDP? Forrester Consulting analyzed the returns and costs of customer data platforms (CDPs), and came up with 802% CDP ROI for our enterprise Customer Data Platform.
The Omniscience Option: Next-best-action Recommendations that Work
Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the application is a support/customer service call or a marketing or social media campaign. Often called “next-best-action decisioning,” it’s been a marketing ... The Omniscience Option: Next-best-action Recommendations that Work