Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)
Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purposes.
How to Make Your Marketing Emails Undeletable with Customer Data
Wonder how to make your marketing emails undeletable? As consumer expectations keep rising, sending hyper-personalized communications based on customer data is one of the best ways to delight your customers.
[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results
What’s the ROI of a CDP? Forrester Consulting analyzed the returns and costs of customer data platforms (CDPs), and came up with 802% CDP ROI for our enterprise Customer Data Platform.
The Omniscience Option: Next-best-action Recommendations that Work
Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the application is a support/customer service call or a marketing or social media campaign. Often called “next-best-action decisioning,” it’s been a marketing ... The Omniscience Option: Next-best-action Recommendations that Work
AI vs. Human Customer Service: When Do Consumers Prefer a Bot?
We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion.
What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers
If you’ve ever played games on your phone, chances are you’ve played a MobilityWare game—either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigsaw Puzzle. Founded in the 1990s, the company’s continued success and platform transitions are due in part to its deep understanding of ... What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers
How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform
Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you’ll miss a critical feature that makes the difference between a good return on marketing investment (ROMI) and seeing red in the project payback column? Concerned that you don’t know what ... How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform
From BOPUS to MOPUS: What the Rise of In-Store Pickup Means for Retail
How can retailers with brick-and-mortar stores compete in the age of Amazon? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this all-important question, and a way that retailers can fight back. [Check out our new 6-Step Consumer Engagement Guide co-produced with eTail] Retailers can no longer ... From BOPUS to MOPUS: What the Rise of In-Store Pickup Means for Retail
5 Geo-targeting Success Stories (and What You Can Learn From Them)
Location, location, location. Smart marketers know that geotargeting represents a huge opportunity to increase customer conversion. Location-based advertising (LBA) has long been known to be an effective technique for reaching the right audience at the right time with the right offer. According to researcher BIA/Kelsey, location-based ad spending in the U.S. will grow to $38.7 ... 5 Geo-targeting Success Stories (and What You Can Learn From Them)