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Case Study showcasing Vision, Success and Learnings from a Customer Data Platform

Everything you need to know about how a Customer Data Platform became essential to a seamless, contextual and personalized experience at Asian Paints.

Customer Data Platform 101 The Fundamentals

Why do you need a customer data platform? This introductory course in the CDP Academy, CDO 101, answers your most pressing customer data questions.

Mapping the Customer Journey Toward Acquisition: Improve Your Lead Generation

A CDP helps translate the customer journey into greater acquisition through dynamic personalization and consumer insights activation.

The ROI in a Customer Data Platform

Forrester Consulting calculated a 802% customer data platform ROI for companies using Treasure Data’s enterprise CDP along with other benefits such as greater conversion rate, improved customer retention, and higher cost savings.

Know When a CDP Upgrade Is Overdue

A CDP upgrade resolves long-standing legacy system pitfalls like limited functionality, inadaptability to modern needs, and weak competitive advantage in today’s digital landscape.

Data Security and Privacy: A Complete Guide

Treasure Data helps businesses take control of their data security and privacy to maintain compliance with increasingly complex regulations.

Best Examples for Marketing Optimization You Will Actually Use

CDP marketing optimization examples include lead nurturing, audience segmentation, omnichannel messaging, and journey personalization, among others.

How To Leverage Customer Experience Insights for More Integrated Marketing

The Information Age is over. Welcome to the Experience Age. In a world where customer experience (and satisfaction) with a brand lends a competitive advantage to rival the product itself, companies must prioritize strategies for shaping customer perception via carefully crafted interactions. This is what makes customer experience insights vital. Let’s take a look at ... How To Leverage Customer Experience Insights for More Integrated Marketing

Transform customer data into your most valuable business asset