Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Part 1: What the Decline of IDFA Means for Marketers
Industry experts expect Apple will release iOS 14.5 any day now—and the IDFA (identifier for advertisers) will automatically be turned off. Find out what that means for marketers and campaign tracking.
How Millennials and Customer Data Are Changing the Car-Buying Experience
Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience.
How Retail Banks Use Personalization to Compete with Fintech Start-ups
Retail banks, under pressure from fintech and other competitors, are turning to customer data platforms (CDPs) to compete and develop new lines of business.
Data Hygiene and Governance for Data-Driven Marketers
Who should own data management? Everyone, says marketing futurist and influencer Ross Quintana—but marketing, with its particularly data-driven nature, should lead. Learn why he supports a more inclusive framework for data management across organizations.
Stripe International Case Study
Learn how this apparel retailer and lifestyle brand uses Treasure Data CDP for personalized customer journeys, targeted selling in retail, and more.
The Auto Industry, CDPs & the New Car Buying Experience
Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying process?
CPG Brands: Use CDPs to Get the Consumer Data You Need for DTC Success
CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consumer (DTC) channels.
Lion Case Study
Learn how CPG company Lion uses Treasure Data CDP for predictive analytics and advanced segmentation, unification of fragmented data, and to improve loyalty programs for high-value customers.
Personalization on Tap: How the Beverage Industry Turns Data Into Profits
For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for beverage companies.