Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Company Announcement: Treasure Data officially part of Softbank Vision Fund 2; Welcome Back Founding Leadership Team
We are thrilled to announce that Treasure Data is now officially part of Softbank Vision Fund 2! As previously communicated, Treasure Data was on track to separate from Arm to operate as an independent company. This process was completed on June 25, 2021 and we are now part of SoftBank Vision Fund 2’s portfolio, with funding and support to continue our rapid growth in the fast-moving Customer Data Platform (CDP) market.
What Is Customer Experience? Redefining CX
While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are redefining CX.
Building a Single Customer View in 5 Steps
A single customer view (SCV) helps businesses create profitable customer experiences, generate accurate and actionable insight, and offer reliable, relevant services no matter how a customer interacts with the brand. Here’s how to build an SCV for your business.
Partner Spotlight: How BitBang Helps Brands Achieve Data-driven Success
We talk with BitBang’s Andrea Bedeschi about winning the relevancy game with unified customer data and why customer data platforms (CDPs) are the ideal technology for building a compelling data strategy.
Marketing that Works: Multi-touch Attribution (MTA) with Shapley Values Tells Marketers What Works Best
Which marketing channels work best? Multi-touch attribution (MTA), available with Treasure Data CDP, analyzes Shapley values to tell you what’s effective. Read real-world MTA use cases with CDPs to learn more.
Adult Beverages Company Case Study
Learn how a leading adult beverages company uses Treasure Data CDP for data integration and management, audience segmentation, and Identity resolution and profile unification.
Partner Spotlight: Marketing & Data Privacy Are Changing Radically—Here’s How to Handle That
How can brands and retailers respond as it becomes increasingly difficult to recognize each consumer identity—complete with each individual’s interests, preferences, and behavior? We spoke with Acxiom’s Jason Skelton to find out.
Partner Spotlight: Search Discovery on Breaking Down Data Silos
In this week’s Partner Spotlight, Search Discovery’s Data and Cloud Engineering Practice Lead, James Koenig, talks about the data challenges companies face and how Search Discovery and Treasure Data are working together to solve them.
CDP vs. DMP vs. CRM: Differences, Similarities, and Best Practices FAQ
Treasure Data outlines the differences between CDP, CRM and DMP marketing technology, and offers insights on today's best practices to deliver relevant, real-time, personalized customer experience (CX).