Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Omnichannel vs. Multi-Channel Attribution: What’s the Difference?
Who made the sale? And what made customers buy? Businesses typically use one of two different models—omnichannel attribution and multi-channel attribution—to answer these questions. What’s the difference? Multi-channel attribution focuses on which channel was most effective, or which touches were most effective within each channel. In contrast, omnichannel attribution—which builds more sophisticated models analyzing all ... Omnichannel vs. Multi-Channel Attribution: What’s the Difference?
Sustainability IS Still Marketable—Here’s How Customer Data Helps
In the era of Covid-19, can you find new customers that care about health consciousness, sustainability, low carbon footprints, and the environment? That’s an interesting, potentially revenue-enhancing question for many brands and retailers.
Arm proposes to transfer ownership of Treasure Data to SoftBank Group Corp. and its affiliates
Arm announced proposed strategic organizational changes to transfer its two IoT Services Group (ISG) businesses, Treasure Data and IoT Platform, to new entities that would be owned and operated by SoftBank Group Corp. and its affiliates.
First Time a CDP Wins ‘Best Marketing Solution’ CODiE Award: What That Means
A CDP has won the 2020 CODiE Award for “Best Marketing Solution,” an industry first that can be seen as recognition of the growing importance of customer data platforms (CDPs) in enterprises.
High Performance SQL: AWS Graviton2 Benchmarks with Presto and Treasure Data CDP
Graviton2-based M6g instances deliver up to 40 percent better price/performance compared with the current generation of M5 instance types. In this blog, we’ll explore the question: Can we achieve that price/performance for real-world applications?
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide
Accurate, detailed, and up-to-date data is key to build and nurture ongoing relationships with your customers. Find out how to make the complex process of data enrichment automatic and continuous.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier
When you market B2B products or services, your customers are entire companies, not individual consumers. That means you often have to deal with lengthy, intricate buying processes, involving multiple people and departments.
Frost & Sullivan Names Treasure Data ‘Global Company of the Year’ in CDPs
Find out why Frost & Sullivan named us “Global Company of the Year” in the CDP category. Reasons include strengths in analytics, data management, use of AI, and prebuilt, easily configurable solutions.
How Does Multi-Touch Attribution Work? And What Convinced the Customer to Buy?
What worked best in your last marketing campaign? Which customer touches were most influential in getting customers to buy? Here’s how multi-touch attribution helps you answer these complicated questions.