Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Partner Spotlight: Search Discovery on Breaking Down Data Silos
In this week’s Partner Spotlight, Search Discovery’s Data and Cloud Engineering Practice Lead, James Koenig, talks about the data challenges companies face and how Search Discovery and Treasure Data are working together to solve them.
Maruti Suzuki India Ltd. Case Study
Maruti Suzuki drives results, cuts ad spending, and creates profitable customer journeys with Treasure Data.
CDP vs. DMP vs. CRM: Differences, Similarities, and Best Practices FAQ
Treasure Data outlines the differences between CDP, CRM and DMP marketing technology, and offers insights on today's best practices to deliver relevant, real-time, personalized customer experience (CX).
Never Saw Yourself as a Support Engineer? How Treasure Data’s Unique Customer Focus Makes It a Position Where You’ll Thrive
Want to grow your technical skills and career? Treasure Data support engineers help world class brands create personalized and profitable customer experiences. If you are looking for your next dream job, start here.
Powering Customer Experience Management (CXM) through CDP Insights & Analytics
In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience Management (CXM), (sometimes called CEM) even though for consumers, the customer experience is still one of the most important factors when choosing brands and staying loyal ... Powering Customer Experience Management (CXM) through CDP Insights & Analytics
Answers to 7 FAQs on Data Privacy, Security & Identity Best Practices
How will you handle privacy, security, and consent management when the use of cookies ends? Treasure Data Enterprise CDP helps you market more effectively while implementing privacy and security best practices.
Partner Spotlight: LiveRamp’s Kevin Dunn Explains Coping in a Cookieless World
Marketers: Wonder how you’ll handle personalization in a cookieless world? Read this interview with LiveRamp’s Kevin Dunn on personalization, authenticated identity infrastructure, and CDPs.
Partner Conversations: AWS & Treasure Data on Customer Data Strategies for CPG
Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). In this interview, AWS talks with Treasure Data CMO Tom Treanor as part of its “CPG Partner Conversations: Leadership During Unprecedented Disruption.”
What Is a Single Customer View (SCV)? And Why Should Marketers Care?
A Single Customer View (SCV)—also called Customer 360 View (C360) or Unified Customer View (UCV)—is a dashboard containing the customer data, including personally identifiable information, for a single person.