Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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The Auto Industry, CDPs & the New Car Buying Experience
Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying process?
CPG Brands: Use CDPs to Get the Consumer Data You Need for DTC Success
CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consumer (DTC) channels.
Lion Case Study
Learn how CPG company Lion uses Treasure Data CDP for predictive analytics and advanced segmentation, unification of fragmented data, and to improve loyalty programs for high-value customers.
Personalization on Tap: How the Beverage Industry Turns Data Into Profits
For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for beverage companies.
Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI
CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and connect with consumers.
How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider
How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them.
NVIDIA to Acquire Arm
Dear Valued Customers and Partners, Softbank and NVIDIA have announced a definitive agreement for NVIDIA to buy Arm Limited. The transaction does not include Arm’s IoT Services Group, which is made up of Treasure Data and Arm’s IoT Platform business. Back in July, Arm announced a proposed transfer to separate Treasure Data from its core ... NVIDIA to Acquire Arm
The Best RFP for CPG Manufacturers Choosing a Customer Data Platform (CDP)
CPG manufacturers are making big investments to leverage customer data. This ready-to-use CDP RFP template—with more than 200 questions—is designed to get you the answers you need to pick the right CDP for your business.
Treasure Data CDP a ‘Strong Performer’ in Forrester Wave™ Customer Analytics Tech Evaluation
Even in a crowded field, some martech stand out. Treasure Data Customer Data Platform (CDP) has been included by Forrester as one of “the 11 most significant” vendors in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.