Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Answers to 7 FAQs on Data Privacy, Security & Identity Best Practices
How will you handle privacy, security, and consent management when the use of cookies ends? Treasure Data Enterprise CDP helps you market more effectively while implementing privacy and security best practices.
Partner Spotlight: LiveRamp’s Kevin Dunn Explains Coping in a Cookieless World
Marketers: Wonder how you’ll handle personalization in a cookieless world? Read this interview with LiveRamp’s Kevin Dunn on personalization, authenticated identity infrastructure, and CDPs.
Partner Conversations: AWS & Treasure Data on Customer Data Strategies for CPG
Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). In this interview, AWS talks with Treasure Data CMO Tom Treanor as part of its “CPG Partner Conversations: Leadership During Unprecedented Disruption.”
What Is a Single Customer View (SCV)? And Why Should Marketers Care?
A Single Customer View (SCV)—also called Customer 360 View (C360) or Unified Customer View (UCV)—is a dashboard containing the customer data, including personally identifiable information, for a single person.
Part 1: What the Decline of IDFA Means for Marketers
Industry experts expect Apple will release iOS 14.5 any day now—and the IDFA (identifier for advertisers) will automatically be turned off. Find out what that means for marketers and campaign tracking.
How Millennials and Customer Data Are Changing the Car-Buying Experience
Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience.
How Retail Banks Use Personalization to Compete with Fintech Start-ups
Retail banks, under pressure from fintech and other competitors, are turning to customer data platforms (CDPs) to compete and develop new lines of business.
Data Hygiene and Governance for Data-Driven Marketers
Who should own data management? Everyone, says marketing futurist and influencer Ross Quintana—but marketing, with its particularly data-driven nature, should lead. Learn why he supports a more inclusive framework for data management across organizations.
Stripe International Case Study
Learn how this apparel retailer and lifestyle brand uses Treasure Data CDP for personalized customer journeys, targeted selling in retail, and more.