Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
- Filter by Resource Type
- Articles
- Blog
- Case Studies
- Cheatsheets
- Reports
- Webinars
- Filter by Industry
- Automotive
- CPG
- Entertainment & Media
- Financial Services
- Healthcare
- Retail
- Technology
- Travel & Hospitality
- Filter by Topic
- AI & Machine Learning
- CDP
- CDP Use Cases
- Company News
- Customer Data Strategy
- Customer Service
- Data Privacy & Security
- Marketing
- Partners
- Treasure Data CDP
Partner Spotlight: How BitBang Helps Brands Achieve Data-driven Success
We talk with BitBang’s Andrea Bedeschi about winning the relevancy game with unified customer data and why customer data platforms (CDPs) are the ideal technology for building a compelling data strategy.
Marketing that Works: Multi-touch Attribution (MTA) with Shapley Values Tells Marketers What Works Best
Which marketing channels work best? Multi-touch attribution (MTA), available with Treasure Data CDP, analyzes Shapley values to tell you what’s effective. Read real-world MTA use cases with CDPs to learn more.
Adult Beverages Company Case Study
Learn how a leading adult beverages company uses Treasure Data CDP for data integration and management, audience segmentation, and Identity resolution and profile unification.
Partner Spotlight: Marketing & Data Privacy Are Changing Radically—Here’s How to Handle That
How can brands and retailers respond as it becomes increasingly difficult to recognize each consumer identity—complete with each individual’s interests, preferences, and behavior? We spoke with Acxiom’s Jason Skelton to find out.
Partner Spotlight: Search Discovery on Breaking Down Data Silos
In this week’s Partner Spotlight, Search Discovery’s Data and Cloud Engineering Practice Lead, James Koenig, talks about the data challenges companies face and how Search Discovery and Treasure Data are working together to solve them.
Maruti Suzuki India Ltd. Case Study
Maruti Suzuki drives results, cuts ad spending, and creates profitable customer journeys with Treasure Data.
CDP vs. DMP vs. CRM: Differences, Similarities, and Best Practices FAQ
Treasure Data outlines the differences between CDP, CRM and DMP marketing technology, and offers insights on today's best practices to deliver relevant, real-time, personalized customer experience (CX).
Never Saw Yourself as a Support Engineer? How Treasure Data’s Unique Customer Focus Makes It a Position Where You’ll Thrive
Want to grow your technical skills and career? Treasure Data support engineers help world class brands create personalized and profitable customer experiences. If you are looking for your next dream job, start here.
Powering Customer Experience Management (CXM) through CDP Insights & Analytics
In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience Management (CXM), (sometimes called CEM) even though for consumers, the customer experience is still one of the most important factors when choosing brands and staying loyal ... Powering Customer Experience Management (CXM) through CDP Insights & Analytics