Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How CDPs Empower Empathy and Improve CLV
While many companies focus on improving data access for marketing and sales, they are missing out on data-enabling a key element of the customer experience—customer service. Customer Data Platforms (CDPs) are changing that.
[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?
Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto businesses.
Treasure Data: The Future of Customer Centricity
Treasure Data is expanding its vision of customer-centricity through data to include enterprise-wide customer data platform (CDP) solutions for Service, Sales, and more. Now every team can create great experiences with data.
CPG Analytics: A Quick-start Guide
How are CPG companies accelerating digital transformation? Customer data platforms (CDPs) & CPG analytics are closing data gaps that have long been industry barriers to understanding consumers. The result? More popular products.
Partner Spotlight: OneTrust and Treasure Data CDP Team Up for Preference Management
OneTrust's Josh Jones explains how marketers can boost consumer engagement—even in a post-IDFA, post-third-party-cookie world—by empowering consumers with better privacy controls. Many customers are more willing to share their data when they have fine-grained control over its use.
What Is Customer Experience Management? And Why Does It Matter?
Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Here’s how.
3 Steps to Solving the Challenge of Personalization with a CDP
Find out how Treasure Data CDP simplifies real-time personalization in three steps. In this article, we take a deep dive into audience management, customer journey orchestration, and multi-channel messaging.
How Auto Firms Use CDPs & Data to Fuel Car Sales
Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals.
Here’s How Marketing Can Thrive in the Cookieless Future
Tech companies and legislators have taken up the cause of data privacy and continue to regulate collection of customer data. But marketers don’t have to see this movement as an “us versus them” scenario: Better security and privacy benefit everyone.