Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Weighing Customer Insights vs Market Research to Optimize Marketing Results
Companies use both market research and customer insights to inform their business decisions and improve their bottom lines. Though similar, they contribute different values to businesses seeking to optimize marketing results. Let’s take a look at the benefits of customer insights versus market research. Customer Insights vs. Market Research Market research is abundant and plentiful. ... Weighing Customer Insights vs Market Research to Optimize Marketing Results
Customer Data Answers National Auto Dealers’ Big Questions & Show Sales Gains
Auto dealerships and national auto brands are increasingly using customer data platforms (CDPs) to understand customer behavior, and the CDPs are getting great results, reducing ad spend & boosting conversion.
Partner Spotlight: How Leverage Lab Helps Marketers Get the Most Value Out of Their Data
Leverage Lab experts AnnMarie Wills and John Haake discuss the best CDP use cases, including those in media & entertainment, and how to improve CDP ROI.
What’s a CDP? New Dummies Guide 2.0 Shows Enterprises How to Use Customer Data to Compete NOW
How do businesses use CDPs to boost sales & customer loyalty? Wiley’s Dummies Guide to Enterprise Customer Data Platforms 2.0 includes new case studies on how Subaru, AB InBev, Stripe & PARCO use data to compete,
Why Data Mining Is Key to Successful Segmentation
Nick Antoniades: Successful marketers go beyond typical segmentation strategies to glean surprising, profitable new insights from data mining & data analytics. Customer data platforms to avoid targeting errors.
Don’t Kiss Lapsed Customers Goodbye—Win Them Back
Retail expert Nick Antoniades challenges how brands often treat “lapsed” customers and explores the alternatives. Learn the benefits of courting a “lapsed but engaged” audience and why giving up on this segment too soon is costing retailers future business.
Treasure Data: Looking Back at 2021
2021 has been a record year for Treasure Data with accelerated customer growth, continued product innovation and the launch of new product offerings
Security Update on Second Log4j Vulnerability
Treasure Data responds to a second Log4j security vulnerability. Unlike the earlier, critical vulnerability associated with Log4j (CVE-2021-44228), this second vulnerability is rated as low severity.
Security Update on Log4j 0-Day Vulnerability
Treasure Data responds to the Log4j security vulnerability. No evidence of any impact has been found on the confidentiality, integrity, or availability of data stored in the Treasure Data platform.