Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention
Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints.
Separating Myth from Reality: CDP Components and Composable CDPs
Is building your own CDP out of CDP components the right choice? We debunk 5 myths about traditional CDPs. Spoiler alert: integrated CDPs are far from dead!
How to Use Customer Insights Metrics More Effectively
A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more.
Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed
A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement.
Future-Proofing Your Data Governance Strategy
With increased data volumes, complicated data ecosystems, and ever-shifting regulatory standards, your business needs a data governance strategy to manage data controls and expose potential risks.
Biggest Customer Data Platform Challenges—And How To Solve Them
Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights.
Find Your Inner Data and Take Precision Marketing to the Next Level
This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeable reservoirs of data remain unseen and untapped to commercial operations, allowing insights, opportunities, and efficiencies to leak away. Organizations are missing out on the ability ... Find Your Inner Data and Take Precision Marketing to the Next Level
Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking
Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation.
Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience
Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business.