Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Don’t Kiss Lapsed Customers Goodbye—Win Them Back
Retail expert Nick Antoniades challenges how brands often treat “lapsed” customers and explores the alternatives. Learn the benefits of courting a “lapsed but engaged” audience and why giving up on this segment too soon is costing retailers future business.
Treasure Data: Looking Back at 2021
2021 has been a record year for Treasure Data with accelerated customer growth, continued product innovation and the launch of new product offerings
Security Update on Second Log4j Vulnerability
Treasure Data responds to a second Log4j security vulnerability. Unlike the earlier, critical vulnerability associated with Log4j (CVE-2021-44228), this second vulnerability is rated as low severity.
Security Update on Log4j 0-Day Vulnerability
Treasure Data responds to the Log4j security vulnerability. No evidence of any impact has been found on the confidentiality, integrity, or availability of data stored in the Treasure Data platform.
Partner Spotlight: Are CDPs Replacing CRM & Penetrating Midmarket? Allant Expert Perspective
Allant’s SVP of marketing, Stephanie Meade, discusses top trends in personalized marketing, digital transformation, location-based marketing, and geotargeting. She also explains hot trends in marketing.
Retailers, Your Contact Strategy Needs Machine Learning—and a CDP
As a retailer, you have an advantage few industries share—direct interactions with customers. But without a clear strategy for leveraging customer data, much of it will go to waste. Find out how machine learning can help.
Introducing the Most Advanced Enterprise Segmentation Tool—with Enhanced Security & Privacy
Our new and improved Audience Studio features the most advanced enterprise segmentation tool, an improved user experience, more privacy features, and general updates our customers requested.
Redefining the Automotive Industry Through Customer Centricity
Recently at Digital Shift and Reuters Automotive 2021, industry leaders like Stellantis, Hyundai, and TrueCar shared how they’ve shifted gears to focus on customer centricity and delivering a highly personalized buying experience.
Treasure Data Secures $234M—Largest Single Funding Round for a Customer Data Platform
Treasure Data just closed the largest single funding round for a Customer Data Platform (CDP) to date. The $234 million investment round led by SoftBank Corp.