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Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking

Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation.

Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience

Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business.

Why You Need a Consumer Data Privacy Policy

Consumer privacy compliance continues to become more complicated for businesses as more states introduce state-specific privacy laws. In fact, according to a study by the Information Technology and Innovation Foundation (ITIF), the complex patchwork of different and sometimes conflicting state privacy laws could cost U.S. businesses more than $1 trillion over 10 years. In addition ... Why You Need a Consumer Data Privacy Policy

7 Data-Driven Ways to Improve Customer Journey Orchestration

Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences.

Six Things to Consider When Evaluating CDP Integrations

Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations.

Partner Spotlight: How Versium Boosts Marketing Engagement With Identity Mapping

With so much digital noise out there, how can marketers connect with the right customers? Find out how our technology partner, Versium, is using identity mapping to help marketers boost engagement.

Trifecta Nutrition Uses Enterprise CDP to Power Fast Growth

Entrepreneurs: Here’s how DTC meals co. Trifecta Nutrition uses a customer data platform (CDP) to understand its clientele, customize meal plans & training plans, cut churn, feed growth, & persuade investors.

Partner Spotlight: How 55 Helps Brands With Responsible Data Management, Activation, and Privacy

With great data comes great responsibility. Find out how 55 and Treasure Data are partnering to empower clients in responsible data management and activation across verticals and customer touchpoints.

Report: ‘Chaotic’ Customer Journeys Reveal Data Management Challenges

New research from Treasure Data reveals how companies are redefining what customer journey management means across their organizations to deliver more personalized omnichannel customer experiences.

Transform customer data into your most valuable business asset