Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
- Filter by Resource Type
- Articles
- Blog
- Case Studies
- Cheatsheets
- Reports
- Webinars
- Filter by Industry
- Automotive
- CPG
- Entertainment & Media
- Financial Services
- Healthcare
- Retail
- Technology
- Travel & Hospitality
- Filter by Topic
- AI & Machine Learning
- CDP
- CDP Use Cases
- Company News
- Customer Data Strategy
- Customer Service
- Data Privacy & Security
- Marketing
- Partners
- Treasure Data CDP
Report: ‘Chaotic’ Customer Journeys Reveal Data Management Challenges
New research from Treasure Data reveals how companies are redefining what customer journey management means across their organizations to deliver more personalized omnichannel customer experiences.
CRM vs. CDP: How to Get the Most Out of Both
CRM vs. CDP: This infographic shows similarities and differences of Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs).
How to Use a Customer Data Platform for a Better Marketing Strategy
Did you know that high-growth companies use customer data in more creative ways than their lower-growth peers? According to Deloitte’s 2022 Global Marketing Trends, 51% of CMOs from high-growth companies use customer data to deliver personalized content (using dynamic creative optimization) versus only 36% of lower-growth companies. They also use customer data to serve personalized ... How to Use a Customer Data Platform for a Better Marketing Strategy
Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment
Customer Data Platforms are well-positioned to solve complex data challenges with actionable results across the entire organization. At a time when customers are looking for personalized experiences, along with evolving regulations that focus on protecting data privacy, organizations need strong data and marketing operations in place that help transform customer insights into exceptional customer experiences ... Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment
Weighing Customer Insights vs Market Research to Optimize Marketing Results
Companies use both market research and customer insights to inform their business decisions and improve their bottom lines. Though similar, they contribute different values to businesses seeking to optimize marketing results. Let’s take a look at the benefits of customer insights versus market research. Customer Insights vs. Market Research Market research is abundant and plentiful. ... Weighing Customer Insights vs Market Research to Optimize Marketing Results
Customer Data Answers National Auto Dealers’ Big Questions & Show Sales Gains
Auto dealerships and national auto brands are increasingly using customer data platforms (CDPs) to understand customer behavior, and the CDPs are getting great results, reducing ad spend & boosting conversion.
Partner Spotlight: How Leverage Lab Helps Marketers Get the Most Value Out of Their Data
Leverage Lab experts AnnMarie Wills and John Haake discuss the best CDP use cases, including those in media & entertainment, and how to improve CDP ROI.
What’s a CDP? New Dummies Guide 2.0 Shows Enterprises How to Use Customer Data to Compete NOW
How do businesses use CDPs to boost sales & customer loyalty? Wiley’s Dummies Guide to Enterprise Customer Data Platforms 2.0 includes new case studies on how Subaru, AB InBev, Stripe & PARCO use data to compete,
Why Data Mining Is Key to Successful Segmentation
Nick Antoniades: Successful marketers go beyond typical segmentation strategies to glean surprising, profitable new insights from data mining & data analytics. Customer data platforms to avoid targeting errors.