Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How to Create Customer Loyalty and Retention With an Enterprise CDP
Using an enterprise CDP like Treasure Data's can help brands derive actionable insights to boost customer loyalty and retention.
Life at Treasure Data: Q&A with Kohki Sato, Senior Technical Support Engineer
Kohki Sato, Sr. Technical Support Engineer, shares his experiences driving the future of data forward at Treasure Data, and what it's like leading a world-class CDP team in the United Kingdom.
Customer Relationship Data Management Tool for Analysis and Planning
A CDP is a better customer relationship data management and analysis solution than CRM due to centralized storage and integrated analytical capabilities.
Using a CDP to Deliver Connected Healthcare Provider Experiences
Pharma brands can use a CDP to unify their data, create personalized outreach, and improve the effectiveness of their sales, marketing, and customer service teams.
Customer Data Platform vs Data Lake: How to Choose Your Best Option
The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation.
How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty
Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty.
Making Data Work by Delivering Relevant Content to HCPs
Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers.
Top Customer Journey Lead Generation Tips and Tricks
Taking control of customer journeys and lead generation is a must for brands seeking to convert new leads into loyal customers.
Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention
Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints.