Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
- Filter by Resource Type
- Articles
- Blog
- Case Studies
- Cheatsheets
- Reports
- Webinars
- Filter by Industry
- Automotive
- CPG
- Entertainment & Media
- Financial Services
- Healthcare
- Retail
- Technology
- Travel & Hospitality
- Filter by Topic
- AI & Machine Learning
- CDP
- CDP Use Cases
- Company News
- Customer Data Strategy
- Customer Service
- Data Privacy & Security
- Marketing
- Partners
- Treasure Data CDP
Find Your Inner Data and Take Precision Marketing to the Next Level
This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeable reservoirs of data remain unseen and untapped to commercial operations, allowing insights, opportunities, and efficiencies to leak away. Organizations are missing out on the ability ... Find Your Inner Data and Take Precision Marketing to the Next Level
Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking
Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation.
Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience
Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business.
Why You Need a Consumer Data Privacy Policy
Consumer privacy compliance continues to become more complicated for businesses as more states introduce state-specific privacy laws. In fact, according to a study by the Information Technology and Innovation Foundation (ITIF), the complex patchwork of different and sometimes conflicting state privacy laws could cost U.S. businesses more than $1 trillion over 10 years. In addition ... Why You Need a Consumer Data Privacy Policy
7 Data-Driven Ways to Improve Customer Journey Orchestration
Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences.
Six Things to Consider When Evaluating CDP Integrations
Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations.
Partner Spotlight: How Versium Boosts Marketing Engagement With Identity Mapping
With so much digital noise out there, how can marketers connect with the right customers? Find out how our technology partner, Versium, is using identity mapping to help marketers boost engagement.
Trifecta Nutrition Uses Enterprise CDP to Power Fast Growth
Entrepreneurs: Here’s how DTC meals co. Trifecta Nutrition uses a customer data platform (CDP) to understand its clientele, customize meal plans & training plans, cut churn, feed growth, & persuade investors.
Partner Spotlight: How 55 Helps Brands With Responsible Data Management, Activation, and Privacy
With great data comes great responsibility. Find out how 55 and Treasure Data are partnering to empower clients in responsible data management and activation across verticals and customer touchpoints.