Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty
Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty.
Making Data Work by Delivering Relevant Content to HCPs
Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers.
Top Customer Journey Lead Generation Tips and Tricks
Taking control of customer journeys and lead generation is a must for brands seeking to convert new leads into loyal customers.
Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention
Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints.
Separating Myth from Reality: CDP Components and Composable CDPs
Is building your own CDP out of CDP components the right choice? We debunk 5 myths about traditional CDPs. Spoiler alert: integrated CDPs are far from dead!
How to Use Customer Insights Metrics More Effectively
A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more.
Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed
A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement.
Future-Proofing Your Data Governance Strategy
With increased data volumes, complicated data ecosystems, and ever-shifting regulatory standards, your business needs a data governance strategy to manage data controls and expose potential risks.
Biggest Customer Data Platform Challenges—And How To Solve Them
Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights.