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How to Get the Most Value From Your CDP Today–And Tomorrow

Check out key highlights from the recent Advertiser Perceptions report on the CDP Value Chain to learn about CDP selection, uses, benefits, and growth opportunities.

Why Is Data Privacy Important?

Data privacy is crucial for a brand's success and maintains legal compliance with emerging privacy regulations in the US, EU, and around the world.

Data Privacy Policy: What It Is and How To Create One

A data privacy policy helps companies comply with privacy laws while setting expectations about their data usage for website visitors.

Customer Data Platform Evaluation: A How-To Guide

Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness.

Treasure Data: Wrapping Up 2022

Treasure Data 2022 “year in review” highlights include industry recognition, product innovation, strong partnerships, and our vision to put connected customer experiences at the heart of every business.

Embrace the Possible: Top CDP Use Cases for Auto Brands, Dealers, and OEMs

Identifying the right CDP use cases for your auto organization is the first step towards achieving ROI and ensuring a successful CDP implementation.

Measuring Customer Loyalty: A Complete Guide

Brands can measure brand loyalty by tracking metrics like NPS, CLV, upsell ratio, and customer loyalty index (CLI), among others.

The Many Benefits of Customer Loyalty For Your Brand

The many benefits of customer loyalty include improved customer engagement, increased sales and revenue, and higher customer lifetime value.

Key Customer Experience Metrics Your Business Should Be Tracking

Customer experience metrics can help companies measure client satisfaction and improve the customer experience while engaging with brands.

Transform customer data into your most valuable business asset