Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Building Trust Beyond Compliance
The U.S. is likely to see a nationwide data privacy law in the near future. The policy may be influenced by EU data privacy principles, like lawfulness, data minimization, and accountability.
Anheuser-Busch InBev
Learn about the customer data transformation of AB InBev, the company behind Anheuser-Busch and beloved brands.
Game Developer Case Study
Discover how an online gaming leader boosted ROAS 65% with personalization.
What Is First-party Data and Why Is It So Important?
In the new digital age, centralized customer data is crucial for long-term customer engagement. It’s the key to providing superior customer service and meeting customer expectations. However, to get valuable insights from your customer data, you need an accurate snapshot of your customer—with as much information as possible. However, not all data is the same. ... What Is First-party Data and Why Is It So Important?
Transforming Pharma and Life Sciences Experiences With the Power of Customer Data
How pharmaceutical and life science companies can unlock the value of customer data to deliver personalized healthcare provider and patient experiences.
Athletic Apparel Retailer Case Study
Increasing revenue per email by 760%, reducing churn, and growing engagement.
Automotive Case Study
Learn how a major automaker uses Treasure Data CDP for cross-channel personalization, lookalike targeting, lead scoring, and more.
Driving Efficiency, Profitability, and Growth with Customer Data
By maximizing the value of customer data across your entire organization, you can drive efficiency, profitability, growth–and connected customer experiences.
Understanding the Customer Journey
One of the key tactics for creating a connected customer experience is understanding the customer journey. Discover the data sources you need for a full 360-degree view of your customers.