Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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What Is Omnichannel Customer Experience?
Establishing an omnichannel customer experience means ensuring consumers interact with a brand as a single entity across connected channels.
How to Get the Most Value From Your CDP Today–And Tomorrow
Check out key highlights from the recent Advertiser Perceptions report on the CDP Value Chain to learn about CDP selection, uses, benefits, and growth opportunities.
Why Is Data Privacy Important?
Data privacy is crucial for a brand's success and maintains legal compliance with emerging privacy regulations in the US, EU, and around the world.
Data Privacy Policy: What It Is and How To Create One
A data privacy policy helps companies comply with privacy laws while setting expectations about their data usage for website visitors.
Customer Data Platform Evaluation: A How-To Guide
Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness.
Treasure Data: Wrapping Up 2022
Treasure Data 2022 “year in review” highlights include industry recognition, product innovation, strong partnerships, and our vision to put connected customer experiences at the heart of every business.
Embrace the Possible: Top CDP Use Cases for Auto Brands, Dealers, and OEMs
Identifying the right CDP use cases for your auto organization is the first step towards achieving ROI and ensuring a successful CDP implementation.
Measuring Customer Loyalty: A Complete Guide
Brands can measure brand loyalty by tracking metrics like NPS, CLV, upsell ratio, and customer loyalty index (CLI), among others.
The Many Benefits of Customer Loyalty For Your Brand
The many benefits of customer loyalty include improved customer engagement, increased sales and revenue, and higher customer lifetime value.