Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Data Security and Trust Essential for Driving Data Forward in Pharma
Pharma brands must manage customer data with secure and compliant systems. Treasure Data explores how pharma companies can sure their data stays safe.
What is Next-best Action In Marketing?
Next-best Action (NBA) is a strategy that helps businesses identify the most effective marketing actions to take to drive customers closer to a desired conversion event. It is designed to optimize marketing efforts and improve the return on investment (ROI) of marketing campaigns. What are the Most Popular Use Cases for NBA Models? Next-best action ... What is Next-best Action In Marketing?
Accelerate Your Customer Journey
Learn five data-driven techniques for accelerating your customer journey–and discover how a Customer Data Platform can give you the tools to create personalized, connected customer experiences.
Top Challenges of AI Deployment–And How to Overcome Them
Do you have a mature AI strategy in place? Learn about the main challenges of AI deployment, how to overcome them, and why investing in the right Customer Data Platform is an important step.
How Retailers Can Maintain a Competitive Edge With Customer Data
Great customer experiences start with the right customer data strategy. Learn how retail customer data helps retailers stay competitive today, and build a foundation for tomorrow.
Building a Privacy-focused Data Strategy
Treasure Data and Acxiom explore what it means to build a privacy-focused data strategy, and the tools that will help organizations get there.
Global Life Sciences Leader
Learn how a global pharmaceutical company uses Treasure Data CDP for email activation, maximizing LTV of top customers, enhancing sales automation, and global data security and privacy compliance.
How CPG Brands Can Master the Art of Decision-making With Connected Data
CPG industry experts weigh in on how brands can unlock the power of data to better understand their customers and drive better business decisions.
The Benefits of Buying a Customer Data Platform
Build or buy your CDP? Learn how deploying a ready-made CDP solution can help you reduce complexity and improve scalability and performance—all while achieving a faster time to value.