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Are Customer Data Platforms Delivering on Their Big Promises?

New research explores if CDPs are delivering on their promises of data integration, customer journey activation, creative personalization, and privacy compliance.

Top Ten Checklist Enterprise Customer Data Platform

Does your martech stack need a CDP? This short easy-to-read checklist will help you and your team decide on why your marketing team needs a CDP.

Your Complimentary RFP Template

Get the best CDP for your business! Streamline your CDP vendor selection process with our guide (PDF) and comprehensive CDP RFP template (XLS).

Forrester Total Economic Impact Report

The Forrester Total Economic Impact™ of Treasure Data Customer Data Platform showcases the value beyond ROI and TCO, such as cost savings & business benefits.

Utilizing Generative AI for Data Solutions

A best-of-breed approach – selecting the most suitable software solutions for each specific need – empowers companies to harness the true power of generative AI without compromising data autonomy.

From RFP to Revenue Growth: A Fortune 1000 Company’s First Year with a CDP

Discover SCI’s journey with a customer data platform to reduce friction along the customer journey while creating more personalized digital experiences.

Treasure Data Reinvents the CDP

Delve into Treasure Data’s announcements to unify Batch CDP and Real-Time 2.0 CDP while incorporating advanced AI capabilities into a single, user-friendly Journey Orchestration UI.

Build Better Audiences Faster with Segment Insights

Segment Insights helps marketers easily create segment dashboards, enabling them to view the impact of audience segmentation rules in real-time, resulting in faster decisions and improved customer experience.

5 Common Customer Data Problems & How To Fix Them

Here, we explore some of the common customer data problems companies face, and steps to take to improve data quality with a customer data platform.

Transform customer data into your most valuable business asset