Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Anheuser-Busch InBev
Learn about the customer data transformation of AB InBev, the company behind Anheuser-Busch and beloved brands.
How CPG Brands Can Master the Art of Decision-making With Connected Data
CPG industry experts weigh in on how brands can unlock the power of data to better understand their customers and drive better business decisions.
CDP Use Cases: Unlock Your CPG’s Growth Potential with Customer Data
It’s important to understand the CPG use cases that drive the most value from your CDP investment. Discover what's possible with Customer Data Cloud.
Trifecta Nutrition Uses Enterprise CDP to Power Fast Growth
Entrepreneurs: Here’s how DTC meals co. Trifecta Nutrition uses a customer data platform (CDP) to understand its clientele, customize meal plans & training plans, cut churn, feed growth, & persuade investors.
CPG Analytics: A Quick-start Guide
How are CPG companies accelerating digital transformation? Customer data platforms (CDPs) & CPG analytics are closing data gaps that have long been industry barriers to understanding consumers. The result? More popular products.
Adult Beverages Company Case Study
Learn how a leading adult beverages company uses Treasure Data CDP for data integration and management, audience segmentation, and Identity resolution and profile unification.
CPG Brands: Use CDPs to Get the Consumer Data You Need for DTC Success
CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consumer (DTC) channels.
Lion Case Study
Learn how CPG company Lion uses Treasure Data CDP for predictive analytics and advanced segmentation, unification of fragmented data, and to improve loyalty programs for high-value customers.
Personalization on Tap: How the Beverage Industry Turns Data Into Profits
For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for beverage companies.