The Audience Segmentation Software You’ve Always Wanted
What do you do with millions of customer profiles built on batch plus real-time data? Power personalized communications using precise customer segmentation and analysis. Build and reuse segments, predict behavior, and optimize your outreach.
activated profiles per month to external platforms
2B
unique customer profiles stored in our CDP
25+
segmentation rules available
“
Before, planning and implementing a marketing program took a lot of time. Thanks to the [Treasure Data] Segment Builder, the lead time has been shortened dramatically.”
Create precise audiences faster than drinking a cup of coffee
Create precise audiences faster than drinking a cup of coffee
Key customer segmentation features
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Create segments with visual rule builder
Create audience segments in an instant. Drag and drop rules from a list of attributes and behaviors. Move rules around or to another ruleset. You can even reuse existing segments and journey stages.
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Identify ideal customers fast with in-app analytics
In-app analytics and dashboards let you visualize segment rules and profile trends to create the most impactful segments and audience groups. Visualize any data attribute and discover new audiences quickly and easily.
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Real-time audience segmentation
You’ve done the work to unify online and offline customer interactions. Now create and update segments automatically using real-time website interactions. Personalize offers and messages on the spot.
What makes our audience segmentation software different
Scalability and governance
Segmentation, like the rest of our CDP, is built for scalability and security. Need 50 marketers to segment 600 million profiles? One customer of ours does that every day. No other CDP can do that (trust us).
Create extremely refined segments and better understand audiences with dashboards (featuring LTV, demographic, household data, etc.) that populate in real-time as you build audiences.
Leverage the industry's top AI/ML modeling for predictive scoring and dynamic segmentation. Use AI to automatically cluster audiences so your marketers don’t have to.
