Real-Time and Batch Data Unified at the Profile Level
Don’t create separate customer data platforms (CDPs) for batch and real-time data. Do it all from one holistic customer profile. Available nowhere else.
We can get real-time data into our app because of Treasure Data, and link it with customer journeys for personalization. That is something we weren’t able to do before … Being able to optimize our marketing with such granular data from our Treasure Data CDP is really quite remarkable.”
Truly see your customers with all batch and real-time behaviors and attributes combined
Journeys unburdened by data type
Build journeys without batch or real-time silos to deliver maximum relevance
Accurate identities
Leverage world class identity stitching, unified profile, segmentation, activation
Key features
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Real-time ID unification
Identify customers and enrich their profiles in real time. Unify all batch and real-time data from all digital and physical customer interactions through flexible identity resolution that gives you the most accurate, complete customer profile available today.
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Real-time triggers
Listen for and process all customer-generated streaming events (e.g., abandon cart, abandon browse, form fill, reach loyalty status). While you still have their attention, personalize their experiences on any channel using triggered activations. Then enjoy the surge in conversions.
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Real-time personalization
Engage your customers instantly on any channel by accessing and responding to customer-generated streaming events in real time. Personalize experiences for known and anonymous users.
Why real-time and batch data together?
Data + decisions
Rich historical insights and cross-channel user behavior and attributes together enable real-time decisions. For all funnel stages and journey steps for known and unknown profiles.
Better accuracy
By bringing together batch and real-time customer data, you get the best of both worlds, enabling you to react in real-time with deeper insight and accuracy.
Ease-of-use + governance
An easy-to-use platform that brings together customer data, website personalization, and customer journey orchestration, combined with the scalability and built-in governance needed.
Our real-time ID stitching, event triggers and real-time personalization capabilities execute processes in less than 100 milliseconds – a testament to the technical prowess and advanced architecture of our platform.
Other CDPs are often limited by slow processing times while saying they are “real time.”
In today’s market, you see 2 different types of CDPs:
A batch CDP that creates journeys from all of historical interactions
Or a real-time CDP that supports triggers and personalizations but you can’t store all the historical data.
Treasure Data breaks new ground by combining batch and real-time data processing into one CDP. Our innovative features also include:
Real-time ID stitching: As events occur, our platform can unify customer IDs instantaneously, creating a cohesive and comprehensive view of the customer across various touchpoints.
Event triggering and personalization: We enable marketers to configure real-time responses to customer behaviors, facilitating immediate and relevant personalization that meets customers at the moment of engagement.
