Make Your Marketing More Relevant with Unified Customer Profiles

Own your identity graph and how you build it. Unify online and offline data across all your channels and get a 360-degree view of your customers – and reap the benefits of more efficient, personalized marketing.

400+

integrations to popular data sources

2B

unique profiles stored in our CDP

260B

profiles activated every month

By unifying our customer data, the possibilities to improve the customer experience are endless.”

Atsushi Yasumuro

Senior Manager, Digital Marketing

Key features

Identity resolution you can bank on, built on your rules

Get accurate identity unification at scale. Leverage out-of-the-box solutions, including deterministic and probabilistic matching, and reduce the compute and cost necessary to resolve disparate customer identities.

The flexibility to create the identities you need

Create actionable customer profiles at the individual and account levels. Identity stitching supports both personal (e.g., email address, cookie ID) and account identifiers (e.g., IP address, business ID).

The most accurate customer profile data at your fingertips

All the components needed for sophisticated identity resolution in one place. The scale and processing frequency to keep them updated. Plus, core data partnerships and unlimited integrations with your data enrichment stack.

What makes us different

Accurate profiles

A unified customer profile more complete and trustworthy than any other CDP with historical data and fresh insights. We provide a robust ID graph that merges deterministic, probabilistic and QA workflows with backstitching and automatic deduplication.

Limitless flexibility

Data unification your way. The flexibility to define custom data transformations. A flexible schema and an open-box approach to ID unification and identity resolution. And the ability to set the frequency of segment refreshing and audience rescoring.

No fixed schemas

Capture all customer attributes, behaviors, and event-level details in one location. Then unify this data to get a unique understanding of every buyer, using Treasure Data’s identity services.

Power a 360-degree customer view with first-, second-, and third-party data

Enrich profiles with lifestyle, demographic, interest, financial, and purchase behavior information from native integrations with Acxiom, Adstra, LiveRamp, Neustar, and more. Connect to your entire data enrichment stack – without limits.

Resources

View All

Article

Customer data unification 101

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Blog

The marketer’s guide to identity resolution

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ab-in-bev

Case study

Anheuser-Busch InBev unifies over 2,000 data sources

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Your unified customer profiles await

Frequently Asked Questions