Marketing optimization software built for marketers and data scientists
Immediate insights on segments and campaign performance. Reporting that reflects the latest results. Direct access to data using your preferred tools. Optimization is a dream for marketers and data scientists with Treasure Data.
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[Treasure Data] provides the offline/online reconciliation needed to better understand the customer journey and optimize the contact plan with customers. This improves media efficiency and sales conversion.”
Key features
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Boost campaign confidence with A/B testing
Compare campaign strategy performance between customer groups. Optimize future campaign spending using those insights. Do both with A/B testing in our customer journey orchestration tool, built into our CDP.
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Jumpstart customer journey optimization with advanced testing methods
Improve journey orchestration through multivariate and multi-armed bandit (MAB) testing. Create custom scripts that deploy any ML model and use the output to create decision points in our journey orchestration tool.
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Use the tools you know best and the models you’ve built
No need to start from scratch. Implement your own machine-learning models through application SDKs, and a wide range of connectors to external tools, including Hivemall, Spark, Python, R, and SQL. Produce custom insights, models, and more.
What makes us different
Data science for all
Treasure Data democratizes data science for all. Marketers can quickly launch ML use cases. Analysts use SQL for executing ML models. Data scientists get custom scripting and bring-your-own-model benefits.
Learn more20+ pre-built ML models
Pick from over 20 out-of-the-box ML models and customize them as needed. Choose from models such as Content Affinity, Predictive Scoring, Next Best Action, NBO (Offer), A/B Testing, MTA, and Clustering.
Learn moreOptimize journeys
Customer journey optimization is a process. Empower marketers with tools to compare campaign performance, implement random splitting, or apply multi-touch attribution. And if you need a data scientist – they can help too.
Learn more
Resources
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A/B testing in Treasure Data
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Marketing experimentation and analytics resources
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CDP marketing optimization examples