The Right Journey for Every Customer

Build journeys without channel, stage, or departmental silos–or silos for batch vs. real-time data. Create the right experience for everyone, every time, without boundaries.
The Right Journey for Every Customer

The GUI-based creation and modification of delivery scenarios gives us the flexibility to, for example, target content by customer segmentation and response, and to change delivery timings from weekly to daily. … It’s easier to try out activations from different directions.”

Hirokazu Makino

Digital Marketing

Craft personalized customer journeys in minutes with drag-and-drop magic
Video: Craft personalized customer journeys in minutes with drag-and-drop magic

Craft personalized customer journeys in minutes with drag-and-drop magic

Key features

1:1 engagement at every moment

Extend campaign orchestration to the relevant buying stage, activity, and channel, and orchestrate experiences at scale.

Infuse relevance into every touchpoint

Take every interaction up a notch with data-driven insights and cross-channel intelligence. Dynamically inform all touchpoints for a continuous, meaningful conversation.
Infuse relevance into every touchpoint

Limit fatigue, level up engagement

Our Traffic Control feature prioritizes groups of journeys against each other and caps the number of journeys a customer profile can enter. Limit the number of activations set to reduce marketing fatigue and campaign costs while improving marketing ROI.
Our Traffic Control prioritizes groups of journeys against each other and caps the number of journeys a customer profile can enter.

Leap to the right path with journey jump

Navigate customers through personalized, multi-path journeys based on behavior. Boost engagement, increase ROI, and enhance retention, all while simplifying the complex omnichannel experience.
Leap to the right path with journey jump

Get granular insights

Connect activities and insights across business functions and channels with unified customer profiles, including website visits, customer service calls, and email clicks.
Get granular insights

Why orchestrate journeys in your CDP?

Batch and real time

Bring real-time decisions and triggers together with batch campaigns into a unified UI for more intelligent journeys. Dynamically identify and update customer journey stages based on real-time intent signals.

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Customer-centric

Integrate customer data and insights across brands into AI-powered profiles that unite teams and systems around the customer.

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Privacy at scale

Ensure consistency throughout the customer journey with global privacy and consent model capabilities.

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Ease of use

Eliminate complex, one-off integrations. Visually map and activate omnichannel journeys to personalize and optimize experiences across business units.

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Best of breed

Give teams the freedom to use their favorite tools, like Salesforce Marketing Cloud, Adobe Audience Manager, Braze, and other destinations, with journeys seamlessly orchestrated across all systems.

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Channel optimization

Get feedback from your campaigns by channel, cohort, and even individual, so you know what’s working best.

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Resources

Cheatsheet

4 common use cases for journey orchestration jumps

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Blog

12 essential data sources for customer journey orchestration

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Cheatsheet

How to create impactful customer journeys

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Bring the best customer journey software to your business

Frequently Asked Questions