Reach More People in More Places with Data Activation
Feed your activation systems with unified customer data and recommendations. Activate audience segments with promotions and communications where and when they have the most impact.
We can centralize everything that we need and also quickly activate segments to marketing activation tools without having to use some middleware. This is a HUGE benefit when compared with other CDPs.”
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Power millions of messages simultaneously
Access a library of 400+ pre-built connectors, including REST APIs, and quickly export customer data to different sources. Treasure Data is designed to move massive datasets at speed with no limit on reach.
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React to customer behaviors in real time
Build trust by showing customers that you’re paying attention to their individual needs and preferences. Create activations that export behavior and attribute data together.
Our CDP assembles unified customer profiles, creates segments, and provides recommendations (e.g., when to target, how to target, who to target) to be completed in activation systems. With integrations to hundreds of tools, including email service providers, paid media platforms, DMPs, and social media sites, you can activate seamlessly across the systems you already use.
Yes. We provide a cross-channel journey orchestration tool within our CDP, eliminating the need for extra applications. We also integrate with other journey orchestration tools.
No. We integrate audience segments created in Treasure Data with personalization tools, and can even customize the web or app experience for known or anonymous users in real time.
For instance, our real-time segmentation capability allows customers to define segments against real-time web behaviors and evaluate a browser segment membership within milliseconds to feed real-time intelligence to CMS and personalization tools for same-page personalization. Learn more about our real-time capabilities.
