Archives: Press Releases

Customers Seek Deeper Relationships, Ongoing Dialogues with Retail Brands Amid Supply Chain Disruptions and Inflationary Pressures MOUNTAIN VIEW, Calif., Jan. 13, 2022—Treasure Data™, today announced the results of a national survey detailing consumers’ purchasing habits and brand engagement preferences for the year to come. The new study identifies consumer behavior trends that point to deeper, … New Treasure Data Survey Reveals Consumers are Motivated by Loyalty Programs and Are Relying More on DTC Brands, BNPL Options

Treasure Data™ today announced the results of a national survey detailing consumers’ purchasing habits and brand engagement preferences for the year to come. The new study identifies consumer behavior trends that point to deeper, more direct connections between retailers, brands and their customers, including the hearty embrace of loyalty rewards programs, a growing reliance on direct-to-consumer (DTC) channels, and an increasing preference towards flexible financing options, such as buy now, pay later (BNPL).

Treasure Data announces support for AWS for Automotive, an Amazon Web Services, Inc.

Treasure Data, the enterprise customer data platform (CDP), today announced the appointment of Kimberly Bronstein as the company’s chief people officer. In this important role, Bronstein will lead Treasure Data’s global human resources (HR) function, focus on enhancing its unique corporate culture, and scale talent acquisition and development initiatives.

Treasure Data’s Customer Data Platform seamlessly integrates with Genesys Customer Experience Platform to empower agents with real-time customer insights

Treasure Data introduces the Trusted Foundation, a suite of features enables marketers to manage all data privacy and consent preferences related to individuals in the unified customer data record with data access permissions and controls – all within one smart platform.

Penske Media Corp (PMC) announced a strategic partnership with enterprise customer data platform Treasure Data to integrate their technology into PMC’s extensive portfolio of brands. The consumer journey has become exceedingly more complex in recent years and through this partnership, PMC’S brands will have the ability to connect data with more specificity, making meaningful, value driving connections with its audience.

Treasure Data, the leading enterprise customer data platform (CDP), announced it has secured $234 million in funding led by SoftBank Corp. (TOKYO: 9434), the Japan-based operating company, with participation from Carbide Ventures, an investment firm founded by Treasure Data founders and long time executives.

Treasure Data™ announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. “CDP for Service addresses Treasure Data’s clients’ biggest challenges; it makes the integration of key systems and governance of privacy seamless.

Treasure Data today released new survey results demonstrating the benefits of an optimized marketing technology stack. Across industries, decision makers from mid-market and enterprise companies expect significant improvement in overall marketing effectiveness, time spent managing and improving data quality, and operational efficiency, as a result of enhancements to the integration and interoperability of various martech solutions.