Treasure Data Named a Leader in Customer Data Platforms for B2C in Independent Analyst Evaluation

Treasure Data receives highest possible scores in seven criteria, including Vision, Data management and models, Data governance and storage, Endpoint integrations for engagement, and Consumer privacy

MOUNTAIN VIEW, CALIF., September 17, 2024 — Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its success helping global enterprises deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks.

Treasure Data is committed to delivering the CDP global enterprises can trust to address their current and future needs. Treasure Data is the CDP of choice for 80 Global 2000 companies, assembling unified batch and real-time customer profiles for marketing and customer-centric teams to activate personalized, AI-powered experiences.

“At the heart of Treasure Data is a profound vision for the future of the CDP, and I’m so proud to see us recognized after 13 years of pioneering and reinventing the CDP,” said Kaz Ohta, CEO and co-founder of Treasure Data. “We believe we were not only recognized for our forward-looking vision but also our core CDP capabilities, including privacy and governance, integrations, and data management. This echoes what we hear from our customers consistently: Treasure Data’s vision instills long-term confidence, while our platform enables global enterprises to show the immediate value that the right CDP can provide. It’s truly the best of both worlds!”

Forrester evaluated 12 providers and acknowledged Treasure Data as a Leader. Treasure Data believes future-proofing enterprises with AI, journey orchestration, and unified batch and real-time customer profiles is vital, yet demonstrating the ROI from a CDP immediately is equally crucial.

Strategy Category: Highest Possible Score in Vision Criterion

Treasure Data received the highest score possible in the Vision criterion. Treasure Data seeks to empower all teams who rely on customer data – marketing, customer service, sales, data science, IT, and beyond – to deeply understand their customers, grow revenue from these relationships, and gain operational efficiencies that lower costs.

Forrester’s report notes:

• “Treasure Data’s vision for the CDP centers on orchestrating customer interactions across touchpoints with advanced decisioning capabilities and real-time delivery.”
• “It embraces the potential to extend CDP use cases across the customer lifecycle, including the contact center …”
• “Treasure Data is a strong choice for firms that prefer an independent CDP solution with consistently solid features across all phases of functionality and support for real-time engagement.”
• “Treasure Data’s product roadmap features expansions in cloud data warehouse access, genAI functionality to support marketing, sales, and service use cases, and expanded journey orchestration features.”

Current Offering Category

Treasure Data received the highest scores possible across six Current Offering criteria:

• Data sources and types
• Data management and models
• Data governance and storage
• Endpoint integrations for insights
• Endpoint integrations for engagement
• Consumer privacy

The report notes:

• “Treasure Data strives to deliver a comprehensive CDP offering for enterprises.”
• “Treasure Data distinguishes itself from the competition with strong integrations across both insights and engagement endpoints and above-par data ingestion and management capabilities that support custom- and prebuilt data models.”

Get a complimentary copy of The Forrester Wave™

Download The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024, courtesy of Treasure Data.

Continued recognition and elevated brand and website

Today’s announcement comes on the heels of Treasure Data’s recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms. Treasure Data also unveiled its elevated brand and website to empower the world’s largest and most innovative companies to deliver the right experiences. Visit treasuredata.com to learn more.

CDP World 2024

Join hundreds of data and marketing leaders at CDP World 2024, powered by Treasure Data, featuring sessions from leaders at Universal Music Group, Michaels, Nestlé, and more. Register for free.

About Treasure Data

Treasure Data empowers the world’s largest and most innovative companies to deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.

Recognized as a CDP market leader, Treasure Data helps organizations increase conversions and optimize spend across channels. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.

Press contact

Staley White
staley@pointprutah.com