Treasure Data Launches Live Connect with “Zero Copy” for Snowflake AI Data Cloud

Live Connect will enable Snowflake and Treasure Data customers to leverage customer data seamlessly, create actionable insights, and improve efficiencies

MOUNTAIN VIEW, CALIF., October 1, 2024 – Treasure Data, the leading AI-powered customer data platform (CDP) for global enterprises, today announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform. Through this integration data teams can reduce operational overhead, gain more flexibility for data movement, and streamline security governance and control.

“We are thrilled to launch our Live Connect ‘zero-copy’ integration with Snowflake leveraging Snowflake’s native query interface with the federated query capability,” said Kaz Ohta, CEO and co-founder at Treasure Data. “Today’s enterprises need a way for their CDP to more efficiently use and activate the wealth of data stored in platforms like Snowflake and enable better customer experiences. We developed Treasure Data Live Connect to seamlessly connect Snowflake’s AI Data Cloud with our CDP, enabling enterprises to efficiently and securely manage their data and engage their customers. This gives companies the best of both worlds with the flexibility to embrace their preferred architecture.”

Live Connect includes two core capabilities:

• Federated Query: Treasure Data CDP will query and leverage data stored in Snowflake by leveraging Snowflake’s native query interface with our own federated query capability.
• Easy Sync: Removes the complexity of transferring multiple tables from Snowflake into Treasure Data.

Live Connect simplifies data integration between platforms like Snowflake’s AI Data Cloud and Treasure Data CDP, offering enterprise marketing and data teams greater flexibility and cost control, while providing marketing teams with faster access to rich data sets on which to build audience segmentation and activations. Treasure Data enables joint customers to benefit from seamless data movement and activation, streamlining security governance, reducing operational overhead, and achieving superior customer engagement. This integration can help organizations unlock the full potential of their data.

“Treasure Data’s commitment to helping Snowflake mobilize the world’s data is seen through the launch of Live Connect,” said David Wells, Industry Principal for Media, Entertainment, & Advertising at Snowflake. “We will drive deep value across the Snowflake AI Data Cloud through our collaboration with Treasure Data as it will support more efficient and effective omni-channel journey activations.”

Learn more about the benefits of Live Connect and the Snowflake-Treasure Data integration.

About Treasure Data

Treasure Data empowers the world’s largest and most innovative companies to drive connected customer experiences that increase revenue and reduce costs. Built on a big data foundation of trust and scale, Treasure Data is a customer data platform (CDP) pioneer and continues to reinvent the CDP by putting AI and real-time experiences at the center of the customer journey.

Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.

Join Treasure Data’s global CDP community at CDP World, its annual summit for marketing and data leaders.

Press contact

Staley White (for Treasure Data)
staley@pointprutah.com