Treasure Data Unveils Generative AI Capabilities and CDP-Native AI Framework

• The Treasure Data AI Framework introduces chat interfaces to Treasure Data CDP, democratizing access to trusted customer data
• New Generative AI capabilities reduce marketing campaign development from months to seconds with GenAI-powered data exploration, campaign activation, and 1:1 content generation

LAS VEGAS, October 15, 2024 – Today at CDP World 2024, Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data Customer Data Platform (CDP). The AI Framework enables marketing and customer-centric teams to accelerate campaign ideation and activation with new AI applications from Treasure Data (AI Copilots and AI Email Studio) and build custom AI applications.

“AI and customer data together drive productivity that unlocks revenue growth,” said Kaz Ohta, CEO and co-founder at Treasure Data. “For years we’ve helped customer-centric teams apply intelligence to customer data with predictive AI and machine learning. As we continue to reinvent the customer data platform, we’re excited to introduce generative AI on top of the world’s best CDP for global enterprises. Now that anyone can simply chat with their CDP in natural language, our customers can democratize data exploration, analysis and activation for teams across their entire company.”

The Treasure Data AI Framework is built on top of the unified, accurate customer data within Treasure Data CDP, with integrated privacy and security features. The first innovations within the Treasure Data AI Framework include the following:

AI Copilots: Marketing Copilot and more

AI Copilots help specific roles across global organizations work faster with better results, using persona-based generative AI interfaces powered by the Treasure Data AI Framework. 

The first Copilot available today, Marketing Copilot, gives marketers the power to explore, build, and activate audiences with an easy-to-use generative AI chat interface. Marketing Copilot accelerates marketing campaign ideation and planning by enabling teams to:

• Assemble and analyze new audiences or enhance existing segments
• Get immediate insights into data and drill down into analyses and visualizations
• Brainstorm and collaborate with AI for new ideas and step-by-step action plans

A free trial of Marketing Copilot is available for a limited time. Contact a Treasure Data account manager or Treasure Data to learn more.

Additional Copilots to support customer service teams and identity unification are coming soon.

AI Email Studio

AI Email Studio will assist marketers with the content creation phase of planning a personalized email campaign. AI Email Studio will enable marketers to use generative AI to instantly create 1:1 email content based on real-time behaviors.

Limited early access of this product is now available.

Build Your Own AI

The AI Framework enables data science teams and Treasure Data partners to build their own generative AI capabilities on top of Treasure Data CDP. Treasure Data customers and partners can use Build Your Own AI for any use case, including survey feedback and sentiment analysis, personalized communications and content generation, translation, and coding and scripting.

Today’s announcements come on the heels of Treasure Data’s recognition as a Leader from multiple independent analyst evaluations. In 2024, Treasure Data was named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024, as well a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.

About Treasure Data

Treasure Data empowers the world’s largest and most innovative companies to deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.

Recognized as a CDP market leader, Treasure Data helps organizations increase conversions and optimize spend across channels. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.

Join Treasure Data’s global CDP community at CDP World, its annual summit for marketing and data leaders.

Press contact
Staley White (for Treasure Data)
staley@pointprutah.com