Meet Treasure Data, Your Intelligent CDP

The Intelligent CDP represents the natural evolution of the customer data platform (CDP). By integrating AI throughout the platform, it makes every member of your team more effective, helping them deliver the experiences your customers deserve.
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What makes a CDP intelligent?

AI everywhere

Built-in AI enhances every part of the CDP, from segmentation to journeys to predictive models. Without relying on separate tools, the power of AI empowers every team member to excel at what they do best: delivering outstanding customer experiences.

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Universal customer ID

Golden Records were fine in their time. But AI agents need more. They need the Diamond Record. It gives everyone—humans or AI—a complete, always-on understanding of each customer, so they can deliver the right experience, every time.

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Real-time processing power

The Intelligent CDP isn’t a batch CDP. Nor is it a real-time CDP. It’s both. Get the benefits of efficiency and speed from a single platform. Deliver contextually relevant experiences powered by milliseconds-level data processing.

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Trust for AI

AI is only as trustworthy as the platform it runs on. The Intelligent CDP keeps everything—your data, your AI, your controls—in one secure environment, with built-in privacy, compliance, and peace of mind.

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Meet Treasure Data
Video: The Intelligent CDP

The Intelligent CDP

Classic vs Intelligent CDP

Capability

Classic CDP

Intelligent CDP

Artificial intelligence

Third-party AI bolted-on

AI-native, AI-everywhere

Segmentation

Static rules

Auto-build and optimization based on behavioral patterns, intent signals, and predicted value

Personalization

Predefined if-then logic

Real-time, AI-powered content decisions

Activation

Cron jobs or campaign schedules

Timing and content adapted based on real-time data

Identity resolution

Batch stitching with an incomplete Golden Record

Continuous, self-optimizing Diamond Record ID

Customer journeys

Channel, stage, departmental, and data silos

Adjust in real time based on live customer feedback loops

Analytics

Static dashboards

AI-summarized insights

“

We’ve been building models with consumer data to automate the clusterization of consumers based on their interactions and the recency of those interactions. This helps teams across the company move beyond rule-based activation and incorporate artificial intelligence to make their efforts more effective.”

Natália Spada Ribeiro

Natália Spada Ribeiro

Group Data Product Manager

Nestlé

Extend intelligence to every team to enable connected customer experiences

Marketing

Marketing

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B2B marketing

B2B marketing

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Service

Service

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Data science

Data science

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IT

IT

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Fionance

Finance

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Calculate the potential value of an intelligent CDP

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