Meet the Diamond Record: One Universal ID to Power Your Entire Stack
At the heart of Treasure Data Intelligent CDP is the Diamond Record – a persistent, real-time customer ID that connects every tool, channel, and data stream. Improve targeting, streamline analytics, and power high-performing AI with one embeddable identity that works across your entire tech stack.Why the Diamond Record outperforms Golden Records
Golden Records were built for stability and internal consistency, not agility. They’re slow, rigid, and often throw out valuable data to fit outdated models.
Treasure Data’s Diamond Record gives you speed and completeness:
- Real-time identity stitching – Resolve identities as new data comes in without delays or manual refreshes.
- Unified profiles across your stack – One persistent ID connects every interaction including online and offline, known and anonymous.
- Flexible, multi-method matching – Deterministic, probabilistic, and rule-based methods ensure accuracy and reduce duplicates.
- Powered by AI decisioning – Transform raw information into a complete customer truth that drives intelligent engagement in real-time. Your CDP shouldn’t just store data, it should think.
The result? Lower marketing costs, better customer experiences, and more revenue from every touchpoint.
By unifying our customer data, the possibilities to improve the customer experience are endless.”
Put identity at the core of your marketing
Consistent customer profiles
Holistic identity
Anonymous targeting
1:1 personalization
Power your AI
Connected profile
Fuel AI with smarter data
Your AI is only as good as the data behind it. The Diamond Record delivers the real-time, resolved customer profiles your AI needs to predict, personalize, and perform.
It not only supports AI, it injects it with contextual data that’s clean, current, and connected for better AI decisioning.
How to use the Diamond Record
Lookalike modeling
Find more high-value customers by activating unified profiles in your ad platforms to fuel smarter, ML-driven targeting.
Conversion API
Tie conversions directly to identities for accurate measurement, better attribution, and improved campaign performance.
Data clean room
Securely collaborate with partners using hashed PII to unlock cross-channel insights—without compromising privacy.
Web engagement
Deliver personalized site experiences in real time by connecting identity data across sessions and devices.
Real-time personalization
Harness real-time identity stitching and personalization to provide dynamic and contextually relevant customer experiences.
Journey orchestration
Orchestrate customer journeys using unified profiles to ensure consistent and personalized engagement across all touchpoints.
One ID. Infinite possibilities.
How AB InBev unified over 2,000 data sources for enterprise-level personalization
