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Mapping the Customer Journey Toward Acquisition: Improve Your Lead Generation

A CDP helps translate the customer journey into greater acquisition through dynamic personalization and consumer insights activation.

The ROI in a Customer Data Platform

Forrester Consulting calculated a 802% customer data platform ROI for companies using Treasure Data’s enterprise CDP.

Customer Data Platform vs. CRM: Which Is the Best Enterprise Solution?

Discover which provides a richer data foundation and deeper customer insights – a CDP or CRM.

Know When a CDP Upgrade Is Overdue

A CDP upgrade resolves long-standing legacy system pitfalls like limited functionality and weak competitive advantage.

Data Security and Privacy: A Complete Guide

Treasure Data helps businesses take control of their data security and privacy to maintain compliance with increasingly complex regulations.

Best Examples for Marketing Optimization You Will Actually Use

CDP marketing optimization examples include lead nurturing, audience segmentation, omnichannel messaging, and journey personalization, among others.

How To Leverage Customer Experience Insights for More Integrated Marketing

Customer journeys take place in a digital landscape dotted with hundreds of touchpoints. Use CX insights to craft relevant journeys.

CDP vs. DMP: What’s the difference?

Discover whether a CDP or DMP provides a superior customer data foundation that enhances all marketing aspects.

Your Customer Data Platform Vendor Comparison Guide

Discover the top 10 features that should be on your CDP vendor comparison checklist.