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How Retailers Can Maintain a Competitive Edge With Customer Data

Great customer experiences start with the right customer data strategy. Learn how retail customer data helps retailers stay competitive today, and build a foundation for tomorrow.

The Power of Retail Data Analytics: Increase Sales and Improve Operations

Retail data analytics uses data to help retail players personalize CX, optimize logistics/supply chain, and manage pricing for increased sales.

Don’t Kiss Lapsed Customers Goodbye—Win Them Back

Retail expert Nick Antoniades challenges how brands often treat “lapsed” customers and explores the alternatives. Learn the benefits of courting a “lapsed but engaged” audience and why giving up on this segment too soon is costing retailers future business.

Retailers, Your Contact Strategy Needs Machine Learning—and a CDP

As a retailer, you have an advantage few industries share—direct interactions with customers. But without a clear strategy for leveraging customer data, much of it will go to waste. Find out how machine learning can help.

PARCO Case Study

Learn how this automaker uses Treasure Data CDP for personalized customer journeys, smart segmentation and suppression to improve media spend, and more.

Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, which can then be used to personalize marketing and recommendations, which in turn makes customers happier and increases loyalty. It’s the quintessential symbiotic relationship for ... Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program