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From BOPUS to MOPUS: What the Rise of In-Store Pickup Means for Retail

How can retailers with brick-and-mortar stores compete in the age of Amazon? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this all-important question, and a way that retailers can fight back. [Check out our new 6-Step Consumer Engagement Guide co-produced with eTail] Retailers can no longer ... From BOPUS to MOPUS: What the Rise of In-Store Pickup Means for Retail

PARCO Case Study

Learn how this automaker uses Treasure Data CDP for personalized customer journeys, smart segmentation and suppression to improve media spend, and more.

Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, which can then be used to personalize marketing and recommendations, which in turn makes customers happier and increases loyalty. It’s the quintessential symbiotic relationship for ... Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program