Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How Auto Firms Use CDPs & Data to Fuel Car Sales
Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals.
Maruti Suzuki India Ltd. Case Study
Maruti Suzuki drives results, cuts ad spending, and creates profitable customer journeys with Treasure Data.
How Millennials and Customer Data Are Changing the Car-Buying Experience
Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience.
The Auto Industry, CDPs & the New Car Buying Experience
Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying process?
Subaru Case Study
Omnichannel marketing, predictive modeling, and audience segmentation were the start. Now data is driving customer loyalty and product design at Subaru.