You can’t be a top healthcare organization, medtech or pharmaceutical company with any customer data platform (CDP). Treasure Data CDP empowers marketing and sales teams to drive personalized engagement across all channels – without compromising on compliance.
Treasure Data is being used by the marketing department for the purpose of connecting contacts from all channels. This helps with attribution modeling and identifying healthy marketing channels. The tool assists in collecting and organizing our data for the marketing mix as well as helping us identify new possibilities not tried in our industry.”
Marketing Manager
Large Hospital & Healthcare Company
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Now you can use sensitive data for marketing and sales
Trust Treasure Data – named a CDP Leader by Gartner – to turn your customer, patient and/or member data into your greatest asset.
Unify PII and PHI data from every online and offline source, from CRMs to contact centers and web browser and mobile app data, to create a unified view rich in healthcare consumer insights.
Nurture members and patients, reduce churn, and build lasting relationships in a competitive market with personalized campaigns. And never lose sleep with robust security and governance ensuring data is handled securely and in compliance with regulations.
Pharmaceuticals
Establish direct connections with consumers to personalize communications, and sustain adherence by providing a more complete data-driven patient assistance service.
Top CDP use cases
Direct-to-consumer journey orchestration and consumer engagement
Journey orchestration and consumer engagement to healthcare providers (HCPs)
360-degree view of PII and PHI for healthcare consumer insights
Medtech
Improve efficacy of sales representatives in their meetings with HCPs.
Improve patient satisfaction to impact value-based care initiatives, reduce patient churn to competitors, and personalize patient interactions and engagement.
Top CDP use cases
Improve patient experience in portal by using PHI and PII data
Personalize patient outreach based on individual preferences and needs
Increase efficiency by cleaning, deduplicating, and unifying customer and patient data from multiple sources
Yes. As part of Treasure Data’s commitment to meeting all relevant HIPAA standards regarding both PHI and ePHI, among other assessments, testing, and mandatory employee HIPAA training, the company undergoes numerous annual external audits to ensure compliance. Download our audit report and our HIPAA Security Rule whitepaper to learn more.
Treasure Data is a cloud, multi-tenant solution on the Amazon Web Services (AWS) environment.
