Treasure Data Named A CDP Leader In IDC MarketScape for Data and Marketing Operations Users
Treasure Data is proud to announce that we’ve been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment (IDC #US48858321, March 2022). The IDC MarketScape cited Treasure Data’s key strengths in security, identity resolution and support.
The IDC MarketScape stated: “Consider Treasure Data if one of the top challenges you are trying to solve is managing large volumes of customer data, establishing a complete view of the customer, or improving customer experience.”
IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users Vendor Assessment”, By: Gerry Murray, David Wallace, Michelle Morgan. March 2022, #US48858321
In this IDC MarketScape, you will read about:
- The state of CDP landscape
- Advice for buyers – both business and technical
- When to DIY or not DIY
- Treasure Data’s full vendor summary
Download an excerpt of the report here.
*IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
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